PR News’ Oct. 5 Digital PR Summit to Trace Hottest Developments in Social Network Communications, SEO and More

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New York, NY, July 21, 2011-- PR News has announced the speakers and program for its fourth annual Digital PR Next Practices Summit, which brings together thought leaders and communications experts to share ideas, tactics and lessons learned in digital-based public relations efforts. Executives from Nordstrom, LinkedIn, Meritus Media, BurrellesLuce, Overdrive Interactive, Alpaytac Inc., MWW Group, VMS, World Wrestling Entertainment, Raytheon Company, Burson-Marsteller, mBLAST, Weber Shandwick, D S Simon Productions, Vocus Inc. and Cision, among other companies, will share their success stories and online innovations. The Digital PR Next Practices Summit also includes networking opportunities, breakfast, a keynote luncheon and cocktail reception.

For more information, visit the Digital PR Next Practices Summit page

The Digital PR Next Practices Summit will be held October 5 at the Grand Hyatt in New York City. The Summit is designed for all communications professionals looking to apply the latest digital communications technologies, applications and resources to all their communications initiatives to improve their organization's reputation, mindshare and bottom line. Highlighting the event will be keynote speaker Perry Hewitt, chief digital officer at Harvard University, who will show you how to be the prime mover behind your organization’s digital communications evolution.

Presented by PR News, the industry's most trusted source on PR and marketing trends and best practices, and sponsored by BurrellesLuce, Cision, mBLAST, Vocus, VMS and Weber Shandwick, the Digital PR Next Practices Summit will address the most critical digital issues and new opportunities facing communications professionals. Panel topics include Facebook, Google+, Twitter, LinkedIn, crisis communications, viral marketing, Foursquare, PR measurement, finding influencers, reputation management, SEO and more.

Attendees will leave this one-day summit equipped with a smarter, more cost-effective PR plan that harnesses the power of digital. Register now for the Digital PR Next Practices Summit.. The early-bird rate ends September 9, 2011.

The Digital PR Awards Luncheon will be held the day before the Summit, on October 4 at the Grand Hyatt. Finalists will be announced in August.

The PR News Digital PR Next Practices Summit is an information-packed event that is sure to sell out weeks in advance. To register, visit For sponsorship and exhibit information, contact PR News SVP & Group Publisher Diane Schwartz at

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