By accidentally revealing a media list of 380 people, attorney Gloria Allred did little to dispel a gnawing reputation issue.
Media Relations
Don’t Throw Up An Airball: 4 Tips for Capitalizing on Great News
February 24th, 2012 by Scott Van CampSolomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts.
Sponsorship Measurement: 4 Ways to Prove Positive ROI
February 24th, 2012 by Scott Van CampJim Andrews, SVP of content strategy at sponsorship consulting company IEG, provides four tactics to measure sponsorship success against business goals.
How to Improve Press Release Search and Readability
February 22nd, 2012 by PRWebPRWeb offers suggestions on how to make your online press releases more accessible and get them noticed and read by your target audiences.
Former Times Chief’s New Gig Further Blurs Media/PR Divide
February 22nd, 2012 by Bill MiltenbergFormer New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer.
Charlie Kimball’s Three Tips for Handling Hired Spokespeople
February 22nd, 2012 by Scott Van CampThe IndyCar driver and Novo Nordisk rep offers insight to PR pros who work with hired spokespeople.
Home Court Advantages: Tap Into Your Community’s Goodwill During a Crisis
February 22nd, 2012 by Wendy TurrellFor small and medium-size businesses in small communities, positive relationships built up over time can help them survive a crisis.
Do-It-Yourself PR Essentials for Small Businesses
February 22nd, 2012 by Bill MiltenbergPR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank.
Q&A With HARO’s Peter Shankman: Pitch Trends, Not Just Your Brand’s Story
February 22nd, 2012 by Steve GoldsteinHelp a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.
5 Steps to the Perfect PR Pitch for Small Businesses
February 21st, 2012 by Andrew HindesThe In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.