For small and medium-size businesses in small communities, positive relationships built up over time can help them survive a crisis.
Media Relations
Home Court Advantages: Tap Into Your Community’s Goodwill During a Crisis
February 22nd, 2012 by Wendy TurrellDo-It-Yourself PR Essentials for Small Businesses
February 22nd, 2012 by Bill MiltenbergPR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank.
Q&A With HARO’s Peter Shankman: Pitch Trends, Not Just Your Brand’s Story
February 22nd, 2012 by Steve GoldsteinHelp a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.
5 Steps to the Perfect PR Pitch for Small Businesses
February 21st, 2012 by Andrew HindesThe In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.
With Linsanely Great News Comes Great PR Responsibility
February 20th, 2012 by Scott Van CampThe emergence of the Knicks’ Jeremy Lin, a bona fide media sensation since Feb. 4, raises the question of how PR pros can best handle unexpected great news.
Keeping the Media at Bay: Counterintuitive Yet Often Necessary
February 16th, 2012 by PRNEWSWhile it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.
6 Tips for Message Clarity During a Crisis
February 14th, 2012 by David HamlinTips 1 & 2: Lay off the confusing legal jargon and ax the acronyms.
Keeping the Media at Bay: Counterintuitive Yet Often Necessary
February 13th, 2012 by Scott Van CampThere are situations when tooting your organization’s horn must cease, and media deflection must begin.
BC Hydro’s PR Investment May Reap Powerful Rewards
February 8th, 2012 by Bill MiltenbergBritish Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes.
5 Ways to Reinvent the Press Release With SEO
February 7th, 2012 by Vanessa BugaschThe press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements.