Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.
Media Relations
Time to Adopt the Newsjacker’s Motto: Always Be Prepared
April 9th, 2012 by Scott Van CampSpeed and flexibility are the PR requirements for taking breaking news and making it your own.
Time to Adopt the Newsjacker’s Motto: Always Be Prepared
April 9th, 2012 by Scott Van CampSpeed and flexibility are the PR requirements for taking breaking news and making it your own.
Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach
April 9th, 2012 by Bill MiltenbergTeaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.
Huffington’s New Role and the Invisible Hand of Media Relations
April 6th, 2012 by Sahil PatelThe New York Times and Business Insider offer differing accounts of Arianna Huffington’s changing role at AOL.
Huffington’s New Role and the Invisible Hand of Media Relations
April 6th, 2012 by Sahil PatelThe New York Times and Business Insider offer differing accounts of Arianna Huffington’s changing role at AOL.
PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases
April 3rd, 2012 by Andrew HindesStating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.
PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases
April 3rd, 2012 by Andrew HindesStating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.
Coca-Cola Washes Hands of New Orleans Graffiti Campaign
April 3rd, 2012 by Steve GoldsteinCoke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.
Coca-Cola Washes Hands of New Orleans Graffiti Campaign
April 3rd, 2012 by Steve GoldsteinCoke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.