Digital PRMedia RelationsSubscription Content Time to Adopt the Newsjacker’s Motto: Always Be Prepared 04/09/2012 By Scott Van Camp Speed and flexibility are the PR requirements for taking breaking news and making it your own. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.