Media Relations

influencers

7 Strategies for Strong Influencer Relationships

August 27th, 2015 by

Bright House Network’s Brian Weber, a presenter at PR News’ upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market.

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McWhopper PR Stunt Gives Burger King a Boost

August 27th, 2015 by

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.

5 Content Marketing Tips for PR Pros

August 26th, 2015 by

Content marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason.

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PR News’ 2015 Platinum PR Awards Finalists Announced

August 25th, 2015 by

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.

myths

We Need to Dispel These 5 PR Myths

August 24th, 2015 by

Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]

3 Grammar Mistakes You’ll Probably Make This Week

August 24th, 2015 by

Let’s take some time to consider a few of the more common grammatical mistakes that can seep into your writing.

10 Tips to Increase Your Chance of Getting an Op-Ed or Letter Published

August 24th, 2015 by

Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people.

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7 Public Speaking Rules to Live By

August 20th, 2015 by

It’s easy to assume that all people in positions of authority are naturally good public speakers. Here are some tips that good public speakers follow to look natural at the podium.

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PR News Taps Journalist Seth Arenstein to Lead Premium Content Strategy

August 18th, 2015 by

Veteran journalist Seth Arenstein has been named editor of PR News’ cornerstone weekly premium publication and will lead the media brand’s premium content products.

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6 Thought Leadership Tips for PR Pros

August 18th, 2015 by

In today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.