New CEO Mark Fields will have big shoes to fill, as Alan Mulally was revered at Ford for the company’s successes since he took over.
The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.
Augmented reality has been used in a variety of ways and isn’t limited to just using photographs. It often uses computer-generated imagery layered on top of images, whether they are stationary or moving.
Whether it’s a smooth transition or one fraught with controversy, PR pros will likely face the same issues: How do we communicate stability and mitigate any uncertainty among employees, stakeholders and investors?
As the lines between marketing and PR continue to blur, here are some tips on integrating creative with traditional PR from Tracy Phillips, associate director and senior graphic designer at APCO Worldwide.
Ahead of the premiere on Sunday, let’s take a look at what the communications pros working for Mad Men have been up to.