There are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach.
To ensure that you stay out of basements—and enhance what is arguably the most important PR skill—here are a few tips on how to write great news releases and get them read.
Ball Park, which is owned by The Hillshire Brands Co., called on its longtime PR agency MWW to create a PR campaign that would leverage the brand’s equity and carve a new niche among both sports fans and food shoppers.
It’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors.
Bode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.