Media Relations


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How to Respond if You Find Your Brand on Consumer Reports’ ‘Naughty List’ this Season

Consumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.  | MORE »

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5 Tips for Breaking Through to Journalists You Don’t Know

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.  | MORE »

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Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices

The babies just keep on coming. More than a few states in America are experiencing baby booms.  | MORE »

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How To Adopt the 5 Gospels of News Writing

The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air. | MORE »

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Wake-Up Call In Survey of PR Profession

An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession. | MORE »

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Keep Your Email Pitches Short—Then Make Them Even Shorter

Learn the tools to craft an email pitch that grabs a journalist’s attention. | MORE »

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Write a News-worthy and Share-worthy Press Release

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers. | MORE »

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It’s Called ‘Social’ Media for a Reason

Social media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.  | MORE »

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4 Tips to Measure the Success of Your Content Strategy

Establishing built-in metrics to measure the performance of a content strategy is key to its success.  | MORE »

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McDonald’s Makes Point of Repairing Its Service Issues in Public

The solution McDonald’s crafted to its customer service problem is a great example of effective communications. | MORE »

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