Consumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.
The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air.
An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.
Learn the tools to craft an email pitch that grabs a journalist’s attention.
The solution McDonald’s crafted to its customer service problem is a great example of effective communications.