Media Relations


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Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape? | MORE »

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Yes, Justine Sacco Really Said That on Twitter!

Justine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet. | MORE »

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Social Sharing Comes Down to Trust; Too Many Brands Still Take Dim View of Employee Value Proposition Plans

Nearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link. | MORE »

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Case Wheeling and Dealing: Campaign for Bike-Share Program in Minneapolis Inspires Tourists and Residents Alike

when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly. | MORE »

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Will Insurance Company Media Blitz Bring Good ROI?

The recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts. | MORE »

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Dig Deeper for Yourself and Your PR Team

While the caliber of PR-focused training is at an all-time high, communicators are suffering from being too narrowly concentrated on “PR” issues. | MORE »

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Your Existing Business Model is on Borrowed Time; Brand Loyalty Can Be Won (or Lost) in Mere Seconds

More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.  | MORE »

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Case Study: Lois Paul and Partners Teams Up With SynapDx to Help Spread New Message About Early Autism Detection

Without any prior PR experience, SynapDx needed LPP’s expertise in story development and media relations in order to promote the first clinical study of its kind. | MORE »

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The ‘Did You Get My Email?’ Phone Call to Reporters Has Little Ring Left

Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters. | MORE »

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PR Insider: The Changing Relationship Between Celebrities and Brands

Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.  | MORE »

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