Media Relations


avatar

Infographic: 8 TED Talks That Teach Public Speaking

If you’re nervous about public speaking, you’re not alone. A StatisticBrain survey found that 74 percent of adults have anxiety about speaking in public. But help is on the way. Here are some constructive public speaking tips culled from successful TED talks. | MORE »

Comments Off

avatar

Nationwide Defends #MakeSafeHappen Super Bowl Ad About Child Deaths

Nationwide Insurance’s Super Bowl ad featured the ghost of a young boy narrating scenes in a life he didn’t get to live because of an accident, and critics didn’t take kindly to it. Still, if you subscribe to the “no such thing as bad publicity” dictum, the spot was a win for the insurer. | MORE »

Comments Off

avatar

#GoDaddyPuppy Wins Super Bowl Ad Awareness War Four Days Before Kickoff

If GoDaddy had considered the clout, passions and research acumen of animal rights advocates it probably would have scratched its lost-puppy Super Bowl ad when it was first proposed. But in the battle for media attention in Super Bowl week, GoDaddy put points on the scoreboard. | MORE »

Comments Off

avatar

50 Words Your Press Release Can Do Without

Press releases are too often mired down in jargon, corporate terms and techno-babble that turn people off. Here is a list of some words to avoid. | MORE »

Tags: , , , , | 3 Comments

avatar

How to Sharpen Your Email Delivery

You would think that the proliferation of social platforms and mobile devices would spell doom for email marketing/campaigns. Not so. Get reacquainted with an enduring PR tool—email. | MORE »

Comments Off

avatar

Parody Packs a Punch for Communicators

Parody can help companies cut through the proverbial clutter and humanize their message. Using parody plays into social channels and can appeal to millennials, who were raised on irreverence and now are starting to enter the management ranks. Has the cold-sober approach to branding run its course? | MORE »

Comments Off

avatar

7 Ways You Can Write a State of the Union-Worthy Speech

Tonight, President Obama will deliver his sixth State of the Union address in front of Congress. With millions watching, it’s an unprecedented PR opportunity for the president. Here are seven tips for making sure that when it’s your turn to give an important speech, you’ll have a good script in hand. | MORE »

Comments Off

avatar

Act Like a Journalist

I make sure our PR outreach/content is always educational, sincere, and practical.  | MORE »

Comments Off

avatar

PR Insider: The Lost Art of Reputation Management

We need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.  | MORE »

Comments Off

avatar

Case Study: PR Effort Helps Bring the Soap Box Derby Up to Speed

In 2009, Bob Troyer, public relations chairman for the All-American Soap Box Derby, approached AKA MEDIA INC. to help promote, publicize, broadcast and digitize the event. The agency worked closely with the Derby for the next five years, but in 2014 the Derby raced ahead to a new level. | MORE »

Comments Off