Media Relations

Bezos’ Silence Haunts NYT Piece on Amazon’s Corporate Culture

August 17th, 2015 by

The voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative.

How to Get Your Media Pitches Read

August 17th, 2015 by

Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.

wrk-choose_atl

How an Entire City Was Rebranded on a Shoestring Budget

August 14th, 2015 by

Nebo Agency and its partners set out to alter the perception of Atlanta to reflect the cultural, technological and financial powerhouse that it is.

Press_Release_Writing

How to Increase Your Press Release ROI

August 13th, 2015 by

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps.

agency-client-300x200

4 Steps Beyond the Media Pitch: Get the Coverage Results You Want

August 12th, 2015 by

Reaching out to reporters can be a laborious process, but providing them with useful information and fostering those relationships can help you reach your coverage goals.

FACE-TO-FACE

5 Ways to Make the Most of an In-Person Briefing

August 11th, 2015 by

Getting face time with reporters who cover your sector doesn’t ensure that they’ll give your story/company/campaign coverage—although that’s certainly a possibility—but it should go a long way in helping to cultivate the relationship and put your company on a short list of sources.

3 Case Studies from Organizations Making Press Releases Work More Effectively

August 10th, 2015 by

Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.

Report Card: Cosby, Planned Parenthood Diverge on Strategy and Effectiveness

August 10th, 2015 by

There is nothing pretty about the Planned Parenthood crisis or the situation confronting Bill Cosby. Abortion and sexual assault are controversial and uncomfortable topics. Both are indicative of how society traditionally has viewed subjects that no one wanted to talk about—and how that is changing rapidly.

corp_slider

7 Points to Consider When Your Brand Gets Involved in Social Issues

August 4th, 2015 by

Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up?

press_release-01-600x400

4 Ways to Create Press Releases That Will Drive Media Coverage

August 3rd, 2015 by

Sure, some brands and organizations try to jettison the term “press release” from their PR lexicon and craft more visual content to get their message out the media and other stakeholders. But a rose by any other name would smell as sweet.