Media Relations


avatar

Case Study: Lois Paul and Partners Teams Up With SynapDx to Help Spread New Message About Early Autism Detection

Without any prior PR experience, SynapDx needed LPP’s expertise in story development and media relations in order to promote the first clinical study of its kind. | MORE »

Comments Off

avatar

The ‘Did You Get My Email?’ Phone Call to Reporters Has Little Ring Left

Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters. | MORE »

Comments Off

avatar

PR Insider: The Changing Relationship Between Celebrities and Brands

Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.  | MORE »

Tags: , , , , | 1 Comment

avatar

Forbes’ DVorkin: Mobile Is Going to Crush Newsrooms

Given the proliferation of media voices, companies need to legitimize their content. Forbes’ Lewis DVorkin knows about that better than anyone. | MORE »

Comments Off

avatar

Pitching Stories to Overworked Journalists

Gaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.  | MORE »

Tags: , , , , , , , | Comments Off

avatar

PR Insider: Becoming What You Will Be, and Other New Years’ PR thoughts

It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option. | MORE »

Tags: , , , | Comments Off

avatar

How to Keep Your Press Releases Out of the Spam Folder

What happens if spam filters catch your press release? The answer is simple: nothing. | MORE »

Comments Off

avatar

‘Authenticity’ is a False Premise If Words Fail to Match Your Actions

Authenticity is all the rage these days. According to the social media gurus, you have to be authentic if you want to have followers and likes. The crisis communications experts will tell you that authenticity is key to recovery in a crisis. But there are times when authenticity just doesn’t work. | MORE »

Comments Off

avatar

Lessons for Communicators from Nelson Mandela

Nelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators. | MORE »

Tags: , , , , | 4 Comments

avatar

PR Points to Remember When Reaching out to Millennials

Millennials are a much sought-after demo by communicators, but they’re not an easy bunch to nail down. In 2008 and 2012, the Obama presidential campaign wisely targeted Millennials (born between the early 1980s and the … | MORE »

Tags: , , , , | 2 Comments