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Many newspaper newsrooms these days still have a beat system, but there are also web sites, video and a constantly changing media landscape to contend with.
While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.
To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities.
Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made.
Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.
For PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.”
Ben Affleck, who directed the political thriller Argo, should know better: you foster what you try to hide. Affleck now is learning that the hard way.
“One of the most challenging aspects of working in PR is building relationships with reporters,” says author Tania Luna, who will be the keynote presenter on day two of PR News’ Digital PR Conference in Miami. “Luckily, things get a lot easier when you have the science of surprise on your side.”