Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.
Media Relations
Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration
May 20th, 2013 by Matthew SchwartzYou’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off… Continued
Deploying Online Market Research To Spark Better Media Relations
May 20th, 2013 by NED BARNETTOngoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.
Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report
May 20th, 2013 by PRNEWSSkiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.
Melding Your Offline and Online Communications
May 20th, 2013 by Mike SamecAs communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.
To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers
May 17th, 2013 by Diane SchwartzHas writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal… Continued
Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications
May 16th, 2013 by Lucia DavisHere’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.
3 Tactics to Boost the Impact of Your Press Releases
May 16th, 2013 by Lucia DavisPress releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.
Writing Pointers Every Communications Pro Should Memorize — Today
May 14th, 2013 by Lucia DavisHere are a few crucial writing tips that PR professionals need to incorporate now.
In Containing Damage, If You Can’t Be Substantive Don’t Say Anything At All
May 13th, 2013 by Katie PaineAny good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.