Media Relations

Charting the Industry: Expert Insight Drives Agency Media Efforts

February 7th, 2011 by

A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them  to see what and how they are pitching to the media.

The Ad Launch: Context, Reputation and Authenticity Key to PR’s Role

January 31st, 2011 by

PR, advertising and marketing come together as the three disciplines work toward the launch of CDW’s "People Who Get IT" ad campaign.

Integrating Digital Platforms in Financial Comms: It’s Money

January 31st, 2011 by

Regulatory edicts notwithstanding, more and more investor relations pros are using Web and social media platforms to spread the financial word. Here are some tips for leveraging digital tools.

Harried Journos Need Your Story-Shaping Skills

January 24th, 2011 by

Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters.

How to Expertly Prep Your Spokespeople for Video

January 24th, 2011 by

Today’s journalist not only expects an interview for print and online—they will also ask for a video interview. Here’s how to meticulously prepare your execs/clients for one.

Journalists Open to Pitches Via Twitter

January 19th, 2011 by

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.

Social Media Shake-Up: Twitter Transforms PR/Journalist Relationship

January 17th, 2011 by

As the media moves to social platforms to hunt for and receive story ideas, PR pros must exploit this change and adjust their outreach strategies accordingly.

Public Divided on WikiLeaks’ Document Dump

January 10th, 2011 by

Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents.

Don’t Play Google Hide & Seek: Robust SEO Tactics Can Raise Your Ranking

January 10th, 2011 by

Search engine optimization may sound complex to the uninitiated, but by following some basic essentials, PR pros can easily raise the visibility of their content online, including news releases.

Media Relations on a Global Scale: Know the Territory

January 6th, 2011 by

As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started.