Media Relations


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Simple Techniques for Media Interviews: How to Skillfully Deliver Your Message

Most of us have found ourselves in awkward situations where we, or others, said something that ground communications to a halt. Or, we’ve left a meeting wishing we’d said more to advance our position but … | MORE »

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How to Forge Stronger Media Relations with Media Tours

You’re the PR pro at a technology company. The engineering team has had initial success with a new product and timing is right to launch. You have recommended a media tour. Next thing you know, … | MORE »

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10 Ways NonProfits Can Maximize Press Coverage

Yes, even cash-strapped nonprofits can increase their media profile without dipping into limited company coffers. Here are 10 ways to do so: 1. Make a Flash file that goes along with an e-mail pitch. This … | MORE »

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When Media Goes Too Far: How to Handle Unethical Reporters

Everyone expects journalists to be pushy. To a significant extent, that’s their job and those of us who respond to the media "dance the dance" with them and hope for some balance in the resulting … | MORE »

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Spreading the Word

We are two, small TV stations in Portland, ME, a state where residents proudly place a high value on a clean environment. Going green in Maine was a no-brainer. Our initial plan was figure out … | MORE »

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Three Ways to Get Media Attention

Corporate America is becoming a nation of drivel spewers. National business reporters are usually very smart individuals with high degrees of intellectual curiosity. Most have access to incredible amounts of data regarding the industries they … | MORE »

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Best Practices for Managing a New Conference

News conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to “gather” and communicate remotely … | MORE »

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Effectively Communicating in Wake of Catastrophes

Like countless Americans, leadership and staff of CCIM Institute, a commercial real estate association that trains real estate sales professionals, saw the horrific television images of a flooded New Orleans and Gulf Coast and wondered … | MORE »

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Winning Over the Critics

Trying to alter public—and media—perception of a product can be a trying proposition.  However, in McDonald’s ongoing Quality Moms Correspondents Campaign, which centered on building positive viral and WOM buzz about the quality of its … | MORE »

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How to Reach the Media in Today’s Web 2.0 Universe

You can’t be in PR today and ignore the facts. Fact one: hard copy publications are online, or have moved exclusively online. Fact two: media companies are consolidating. Fact three: new media is here to … | MORE »

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