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Is it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are.
New study reveals that blogging is becoming more mainstream and more influential for PR pros.
To make it’s profession more appealing, the Society of Actuaries, with the help of GolinHarris, sets about to rebrand its image.
Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations.
Sixty-eight percent of business journalists find social media to be important to their reporting.
Coordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its agency partner Ketchum faced when the preliminary stage of their Beijing Olympics …
Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a …
The following outline offers a good template on how to construct an online news release.
A recent study by Arketi Group finds that 68% of journalists feel that social media has generally had a positive effect on reporting within the B2B sector. Of the 61 professional journalists across several B2B …