Amid all the noise surrounding Barneys New York and its alleged racial profiling, and whether the rap mogul Jay-Z should back out of his partnership with the luxury retailer, came this little noticed fact: Only… Continued
Media Relations
How the Obama Team Can Fix Its ACA PR ‘Glitches’
October 28th, 2013 by Jerry DoyleThe Obama White House is coming to realize just how much of a reputation hit it is taking on the disaster that is the Affordable Care Act registration and information website. What could the White House have done and what does it have to do now to limit further damage?
Media Training for the Reluctant Boss
October 28th, 2013 by Mark BernheimerMost PR professionals don’t need a whole lot of convincing when it comes to the value of media training. Rumors of the death of traditional media are greatly exaggerated, and media communicators still need the skills to face off with reporters.
‘Did You See Me Faint at the White House?’ Click!
October 23rd, 2013 by Steve GoldsteinThe American Diabetes Association took a high-profile—and quietly dramatic—story and instantly turned it into a highly effective, must-click email campaign that drew attention to both the Affordable Care Act’s benefits, and the Stop Diabetes movement itself.
Contrast in Crisis Management: How Two Railroad Companies Reacted to Disaster
October 21st, 2013 by Brian KellyThe contrast between the two railway accidents offers an important juxtaposition in how to handle a crisis, and how not to.
9 Tips for Public Speakers Who Hate Public Speaking
October 21st, 2013 by Diane SchwartzButterflies in your stomach. Dry mouth. Fantasy of escaping through the back door. It’s inevitable: at some point in your career, you’ll need to speak in front of an audience. Whether at a small meeting,… Continued
Case Study: The Ritz-Carlton Co. Leverages a Distinct Twitter Feed To Promote its Corporate Social Responsibility Program
October 21st, 2013 by PRNEWSEarlier this month The Ritz-Carlton Hotel Co. officially opened The Ritz-Carlton, Chengdu, a 353-room property in southwestern China. During the week leading up the opening, trainers and employees teamed up with local schoolchildren to make Chinese dumplings for seniors living in a nearby home for the elderly.
PR Teams Build Internal Newsrooms As Communications Strategies Shift
October 21st, 2013 by PRNEWSSeeking to more fully integrate the digital world into its newsgathering, Fox News Channel recently rolled out a new newsroom that is stuffed with massive touchscreens and a 38-foot video wall that can be controlled with a Wii-like remote.
PR News Announces Digital PR Awards Finalists
October 21st, 2013 by PRNEWSWhether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013).
Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?
October 18th, 2013 by Brian KellyDoes it ever advance your communications mission to get into a public dispute that attacks journalists?