Winner: Allison+Partners – From Startup to Mainstream: Dropbox for Everyone The problem with buzzwords is that sometimes people use them without thinking about what they actually mean or how they can be applied. “Cloud” is… Continued
Media Relations
2013 Platinum PR Awards: Product Launch
October 15th, 2013 by Caysey WeltonCo-Winner: Macy’s Brings “Yes, Virginia The Musical” to Schools Nationwide When you think Macy’s and product launch, an animated musical probably isn’t the first thing that comes to mind. But that was exactly what the… Continued
2013 Platinum PR Awards: Public Affairs
October 15th, 2013 by Caysey WeltonWinner: Be The Match with PadillaCRT – Inspiring Congressional Support of a Life-Saving Cause Sometimes it’s easy to forget that public relations is more than bolstering brands and gaining publicity for clients. That is, sometimes… Continued
2013 Platinum PR Awards: Financial/Investor Relations
October 15th, 2013 by Chris SeymourWinner: Qorvis Communications – Turning the Channel to Al Jazeera America It was a huge communications challenge: Al Jazeera Media Networks was going to acquire Current TV and use Current’s cable distribution to start a… Continued
2013 Platinum PR Awards: Trade Show/Event PR
October 15th, 2013 by Lucia DavisWinner: AMD Technograffiti at SXSWi 2013 At SXSWi 2013, AMD hosted its own showcase, AMD Technograffiti, a digital underground event aimed at press, social media influencers, gaming enthusiasts, channel customers and AMD employees. The event… Continued
2013 Platinum PR Awards: PR on a Shoestring
October 15th, 2013 by Chris SeymourCo-Winner: NAMI – You Are Not Alone On Oct. 1, 2012, with a budget of zero dollars the National Alliance on Mental Illness (NAMI) launched its “You Are Not Alone in this Fight” (YANA) year-end… Continued
2013 Platinum PR Awards: Branding
October 15th, 2013 by Chris SeymourWinner: Hanna Lee Communications – The World’s Most Talked About and Most Profitable Bar Opening: The Dead Rabbit, a ‘Gangs of New York’ Style Cocktail Saloon Hanna Lee Communications conducted a successful branding campaign by… Continued
2013 Platinum PR Awards: Marketing Communications
October 15th, 2013 by Chris SeymourWinner: The Asian Art Museum – Operation: Lost Warrior San Francisco’s Asian Art Museum (AAM) kicked off its 10th year in its Civic Center location with an exhibition from one of the greatest archaeological discoveries:… Continued
2013 Platinum Hall of Fame Inductees
October 15th, 2013 by Steve GoldsteinPR News celebrated the 2013 inductees into its Platinum Hall of Fame at the Platinum PR Awards luncheon on Oct. 15, 2013 at New York’s Grand Hyatt. The Platinum Hall of Fame honors campaigns that… Continued
2013 Platinum PR Awards: Speeches
October 15th, 2013 by Lucia DavisWinner: Ogilvy Public Relations – We-Vibe: Sexual Health Headlines the Consumer Electronics Show for the First Time Each year, more than 120,000 people from around the globe come to Las Vegas, Nev., to attend the… Continued