Diverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.
PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.
Dads Taking On Greater Role in Household Decisions; Content Marketing Programs Now Face Opt-In IssuesAugust 12th, 2013 by PR News
The vast majority of dads (75%) are more involved in raising their children then their fathers were. A recent IMN survey revealed that nearly half (49%) of its respondents have a content marketing strategy in place.
PR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.
Social Business; Growing (Albeit at A Glacial Pace) While Showrooming Taking Center Stage in Buying ProcessAugust 5th, 2013 by PR News
▶ The Glacial Pace of ‘Social Business’: A majority of business professionals (70%) believe “that social business is an opportunity to fundamentally change the way their organization works,”
MyLife.com recently concluded its second annual survey that looked into social media behavior. Edelman recently released a white paper titled, “Sponsored Content: A Broader Relationship with the U.S. News Media.”
There was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.