Most measurement experts recommend foregoing the search for a magic monitoring and analysis tool. Instead, communications pros should develop a methodology—an overall approach that can be modified over time.
MyLife.com recently concluded its second annual survey that looked into social media behavior. Edelman recently released a white paper titled, “Sponsored Content: A Broader Relationship with the U.S. News Media.”
There was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.
At a complimentary CARMA/PR News webinar on Tuesday, Aug. 6, Don Bartholomew, SVP, digital & social media research for Ketchum, will discuss how to align key performance indicators (KPIs) to demonstrate the organizational impact and value of social media, and what industry efforts are being made to standardize social media measurement.
Most Americans Take A Dim View of the Federal Govt.; Marketers Shift Channel Focus to Content MarketingJuly 22nd, 2013 by PR News
A recent study by Public Affairs Pulse has revealed that Americans hold a decidedly unfavorable opinion of the Federal government. A recent survey of 329 professional marketers revealed that marketers are changing their channel focus in 2013.
Is social media turning PR pros into quasi accountants? The growth of social media has upended the communications industry, creating dozens of new channels at our disposal, as well as questions about its value to organizations.
Millennial Moms Engage More Deeply in Social Channels; Mobile Traffic Stalls in the First Quarter (As Usual)July 1st, 2013 by PR News
Millennial moms spend an average of 17 hours per week on social networking sites. Mark Weiner on The Measurement Myth.
A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.