Facebook has reported more metrics troubles for those who use its mobile platform (read: most Facebook users). The social platform has reported a discrepancy between Like and Share counts when a user enters a URL into the search bar in its mobile app. The true count of shares could be above or below the number reported; Facebook says it is working to resolve the issue.
Measurement
Traditional Media Measurement Will Exit by 2018, and 6 More Predictions
December 12th, 2016 by KATIE PAINEThe term PR may be obsolete by the end of 2017. The concept of PR meaning ”building relationships with one’s publics” remains valid. But the common vernacular meaning of PR as being mostly about media relations is rapidly going the way of the landline and the floppy disk. Look at titles today. My database used to be filled with titles like “PR manager.” Now it includes one or more of the following words in an astonishing variety of combinations: social, digital, content marketing, PESO, public relations, public affairs, communications, advertising, marketing, development, events, etc.
Why You Should Allocate Your PR Budget Surplus to Measurement Now
December 5th, 2016 by MARGOT SAVELLIt’s too late in the year to plan and execute a new PR campaign. And you lack the amount you would need in the budget for another major expenditure. But your use-it-or-lose-it situation means you need a smart solution, stat. Have no fear: It’s measurement to the rescue. Why measurement? Think of it as an opportunity to demonstrate to your company leadership that you can be resourceful and that you understand the importance of data. In other words, use the rest of your budget in a data-driven media analysis to substantiate the influence of your 2016 PR effort and provide a strategic roadmap for 2017.
6 KPIs to Steer Your Google Analytics Program
November 17th, 2016 by Sophie MaerowitzGoogle Analytics is among a PR pro’s most valuable means of proving ROI on a campaign. But for communicators that consider themselves more wordsmiths than STEM experts, it can be challenging to move past “analysis paralysis” when approaching a complex tool like Google Analytics.
5 Considerations for Setting PR Measurement Benchmarks
November 16th, 2016 by Ian James WrightAs excited as we all are to jump into action with a brilliant new PR initiative, it’s important not to find yourself asking yourself in the aftermath “…wait, what should we have been measuring? Are the numbers we ended up with great, good, bad? Are those numbers important to my boss?” Look before you leap, and lay a foundation for what to measure and what to expect.
Do Your 3 Search Words Suck? Six Questions to Ponder Now
November 7th, 2016 by Diane SchwartzAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual… Continued
9 Great Ideas From Award-Winning Communicators
October 21st, 2016 by Diane SchwartzBrands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. Your stakeholders — humans just like you and… Continued
4 Ways the Latest Google Analytics Update Speeds Up Reporting
October 11th, 2016 by Sophie MaerowitzGood news for the communicator who relies heavily on metrics, but is often short on time: Google has announced an update that’s designed to make the Google Analytics interface a lot simpler to navigate. Here are the key features that may make it easier for you to respond to requests for metrics in record time.
Face Facts: Image Analytics Is Becoming Critical for Communicators
October 5th, 2016 by Seth ArensteinIt’s difficult to be at a PR conference and avoid hearing that video and photographs are exploding on social media platforms. Mary Meeker of Kleiner Perkins Caufield & Byers estimated in her most recent report that 3.25 billion photos are shared daily on Facebook, WhatsApp, Instagram and Snapchat. It makes sense then that brand communicators are anxious to capture data related to imagery as they measure their PR efforts and use such metrics to shape corporate strategy.
Google Analytics Announces New Tools and Metric
September 29th, 2016 by Mark RenfreeGoogle just put more brains behind Analytics’ considerable brawn. Babak Pahlavan, senior director of measurement & analytics at Google, unveiled a variety of new features and beta tests for the search giant’s measurement platform at SMX East in New York City.