Apple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.
Internal Communication
3 PR Takeaways From the Apple Watch Preview
March 9th, 2015 by Matthew SchwartzThe release of the Apple Watch is a reminder of how fast consumer tastes are changing.
‘I Think I Can’t, I Think I Can’t’: A New Train of Thought
March 2nd, 2015 by Diane SchwartzThe story about the little engine that could is a familiar and heart-warming one, a tale of a determined underdog fulfilling a difficult task against all odds. “I think I can, I think I can”… Continued
PR Spurs Cosmetics Brand to Get Flatter
March 2nd, 2015 by PRNEWSHaving a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos.
A Huge Bet That Paid Off
March 2nd, 2015 by PRNEWS▶ It’s kind of funny to say, but Under Armour was a risk . I was very well established at Reebok . This opportunity [with Under Armour] came up in 2008 and at first I actually declined. I didn’t want to
The First Line of Crisis Communication
March 2nd, 2015 by PRNEWSIf you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control.
Communication Tips to Keep Staff Churn at Bay
February 23rd, 2015 by Julie BatlinerWe have to think about the real implications of staff turnover. We all know that it costs more to recruit, replace and retrain people, and that we should have kept that person from bolting in the first place. So what are some talent-retention strategies that may get your stars to stay?
Toxins as Relationship-Killers
February 23rd, 2015 by Mike McDougallJust like a virus, relationship toxins can’t be quickly eradicated once they’re in your brain; however, they’re susceptible to inoculation. Once you know they exist, you can build natural defenses to prevent them from taking root in the future.
4 Ways to Clarify Your Social Media Policy
February 17th, 2015 by Matthew SchwartzAs social media has seeped into virtually every aspect of business communications, PR pros are on the hook to explain what is (and isn’t) fair game when it comes to employees’ use of social channels during office hours.
My ‘Pivotal Moment’
February 16th, 2015 by Liz Kaplow“The principle that has guided me over my career is a belief in developing meaningful relationships.”