The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity.
Internal Communication
Listen to Your Team and be Listened to
April 13th, 2015 by PRNEWSIf you’re not listening to employees closely and vesting them with legitimate responsibilities, they eventually are going to stop listening to you.
5 Tips for Communicating Complex Subjects
April 7th, 2015 by Matthew SchwartzFor communicators, particularly on the B2B side, it’s a constant challenge to make sure that when they or their boss is presenting new information and/or ideas to the public the message is clear and unequivocal.
PR Insider: The Business Case for PR
April 6th, 2015 by Cecilia Coakley and Nathan RichterBy better educating company executives (or empowering clients to educate theirs), you can increase the level of understanding around the broad potential impact of PR.
Serving Up Content for a Snackable World
April 6th, 2015 by PR News EditorsThe death of long-form writing may be greatly exaggerated. But when it comes to distributing PR- and marketing-related content that your constituents will pay attention to (and maybe even share), “snackable” content is the most promising recipe for success.
Lessons Learned from the Kraft Heinz Press Release
April 6th, 2015 by PR News EditorsWhen H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move.
3 Tips for Making Meetings Less Painful and More Productive
April 2nd, 2015 by Matthew SchwartzWith a “more-with-less” model seeping through corporate America, brands and organizations no longer have the luxury of constantly having meetings.
Are You Engaged in Reverse Mentoring?
March 30th, 2015 by Diane SchwartzAll the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself? The truth is, you… Continued
Using Inventive Messages to Inspire Young People
March 30th, 2015 by PRNEWSThe cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.
Keys to Content Success: People, Processes, Data
March 30th, 2015 by PRNEWSThe success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.