The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.
It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.
Erin Streeter, Senior Vice President, National Association of Manufacturers As a proven leader, Erin Streeter has turned the NAM’s communications department from a good press operation into a communications juggernaut. At the NAM, she is regularly… Continued
Pam Wickham, Vice President, Corporate Affairs and Communications, Raytheon Company Over the past decade, Pam Wickham has transformed communications at Raytheon, a $23 billion defense and technology company. In 2005, she inherited a standard 20th-century… Continued
Jill Zuckman, Managing Director, SKDKnickerbocker Thoughtful, strategic and dynamic—these are three words that best describe Jill Zuckman, a pick for our Top Women in PR list. Zuckman continues to be a trailblazer in public affairs,… Continued
In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.