Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
Ashley McCown, President of Boston-based Strategic Communications firm Solomon McCown, provides her annual review of the top ten public relations crises of the year.
Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.
Infographics have become a mainstream form of communication for PR agencies. Here are some tips for designing an infographic that communicates your message.