Do hiring practices change when building a digital team? We asked ESPN’s Paul Melvin, senior director, communications, what he seeks in a digital hire. Here’s what he said: “I think people make a mistake if they hire for a ‘digital’ or ‘social’ communications role based on the idea that criteria are fundamentally different than what you look for in any communicator. I always look for the ability to write, passion, a combination of self-confidence and self-awareness, and emotional intelligence.
An infographic can be a great way to share your story—provided it’s the right story for the medium. As we know, there’s no silver bullet when it comes to info-delivery methods. You might feel that you have an intuitive sense of what’s appropriate for an infographic, and you may be right. But it’s helpful to think it through more thoroughly, and you owe it to your brand to do so.
A weekly look at the latest trends in PR and communications with a key leader in the industry. This week we speak with Karen Moore, an advocacy PR specialist, who points to data-driven communications and social media as trends in advocacy PR.
This story has two parts and both are germane to communicators. Facebook said it’s working against ad-blocking software, making it more difficult for users to block ads. Basically Facebook says it will be making it more difficult for ad-blocking software to decide what is an ad and what is not. The social media giant also has updated its ad preferences features, allowing people to tell Facebook not to send them ads from particular companies.
The infographics building process is complex and can be time consuming, but pays off in the long term with increased brand loyalty and powerful stories that audiences are far more likely to retain than written content. Data visualization experts know that clearly defined goals, reputable data, concise messaging and a good story are crucial to constructing effective infographics. Communicators from Google, Synack and Affect shared their tactics for a strong data infographics campaign.
Navigating the various social media platforms can be a little like traveling the globe. Each network has its own individual customs, languages and culture. If you want to thrive in such strange and often disparate arenas, you’re going to have to approach each social space on its own terms. Just as every traveler needs a pocket dictionary to help fumble through choppy conversations in a foreign tongue, myclever Agency created an infographic that should serve as a helpful reference for communicators who navigate the wide world of posting on social media.
If you’ve ever scoured the internet for an elusive answer to an arbitrary question, chances are you ended up on the popular Q&A site Quora. But the site is more than just an information repository; it’s a fully functioning social network. There are 100 million monthly unique visitors on Quora who are potentially looking for reliable information about your brand. If you don’t provide it, someone else will.
Even though still images are taking a back seat to video this year by both content producers and the big social media networks, images are still the backbone of great social content. Luckily for communicators the technology required to create amazing still images continues to get cheaper and easier to acquire—everything you need comes built into any of the current flagship smartphones. But it’s not just about having the newest technology or the best tools available. The most important aspect of taking a great picture is the person behind the camera.
Like a custody battle, marketing and PR fight for responsibility for the brand online, with each one handling specific customer interactions and content in a fractured arrangement. On the other hand, many B2B communicators are well positioned to take on responsibilities for digital strategy because they manage a tightly defined media universe where their content must address the entire customer experience. For business communicators, producing and sharing digital content that maximizes sales requires special attention in three areas: data, design and direct access to relationship owners.
In one of social’s least-surprising developments, video is booming. Exclusive data Shareablee has provided PR News is evidence that consumers are engaging with brands’ video at unprecedented levels. And with online video having an estimated ad revenue of $10 billion in the U.S. market, even Instagram, created to highlight still photos, added a whopping, by its standards, 45 seconds to its stingy 15-second video limit for non-brands; brands were granted a full minute early in 2016 to preview Super Bowl ads.