At its core, successfully marketing a product or service is about fostering a positive relationship with the consumer. In developing this relationship, a brand needs to actively dedicate itself to building trust.
If your brand has a great visual story to tell, you’ve been given a gift that not everybody receives—don’t squander it by snapping a photo, putting it up on Instagram and calling it a day. Learning how to get the most out of that story is crucial if you want to join the higher echelon of digital content producers. Here are some tips from Kimberly Jaindl of Lockheed Martin to help you freshen up your storytelling style.
An organization’s ability to prominently show up in search results can be the deciding factor in whether or not a potential customer, advocate or donor even makes it in the digital front door. Such is the purview of SEO, and if your website isn’t properly optimized there’s a good chance your content won’t see the light of day. Unfortunately, not many communicators moonlight as web designers, so dealing with things like link audits, title tags and alt tags may seem outside the PR wheelhouse, but it’s not as hard as it sounds.
Finding and developing content stars among a brand’s employees and customers is something Southwest Airlines knows a little bit about. Brooks Thomas, who plays a key role in Southwest’s social content strategy, will be sharing how-to’s and some case study examples of his brand’s star-making process in his keynote presentation on June 6, 2016, at PR News’ Digital PR & Marketing Conference in Miami Beach. He offers some quick Southwest-style tips here to help you develop your own cast of content stars.
It’s impossible for PR pros to stack up against the cultural powerhouse that Beyoncé’s become over the years—when her messages get transmitted, all others get muffled. There are a few things, though, about Beyoncé’s marketing style that PR pros would be remiss to ignore.
Since PR professionals often are charged with developing effective online content, this article details six steps for creating search engine-friendly content.
Instagram arguably is the best way for visually based brands (beauty, fashion, travel, etc.) to reach women. For anyone wanting to market to women it’s an addictive form of image-based social media that should not be ignored.
Here are 10 tried-and-true tips to help you build an engaged Instagram following, from the basics to the more advanced. Think of each potential photo post as part of a whole.
Restaurants have always benefitted from the unofficial and unmeasurable—yet wildly successful—marketing technique of word of mouth, and they continue to do so, but online. Food blogs, Instagram accounts and Twitter feeds are fast replacing friends and family as the source of recommendations and inspiration for the next meal out. A big difference is that you can track and measure digital word of mouth better than ever.
The official account of the U.S. Department of State Bureau of Consular Affairs, using the hashtag #springbreakingbadly to warn travelers about scams they might encounter, reminded readers that they’re “not a 10” and therefore to use caution when someone shows interest in them abroad. As is often the case in these matters, the advice may be solid, but the delivery is suspect.