Digital PR


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5 Factors in Choosing a PR Agency

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there. | MORE »

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Ashley Madison Breach: Another Reason Why PR and IT Need to Work Together

PR pros should pay careful attention to the hacking of AshleyMadison.com. | MORE »

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6 Questions to Ask the Moment Your Organization Enters Crisis Mode

Sure, there are more online tools (read: social channels) to help mitigate a crisis faster and cauterize the wound without incurring any serious damage. But what the Web giveth the Web also taketh away. | MORE »

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Beme App Taps Into Trend of Raw, Authentic Communications

The new Beme social media app wants to challenge the established notion of the carefully crafted personas people currently present on social media.  | MORE »

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How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills. | MORE »

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Create a Schedule to Make Your YouTube Channel Stand Out

The brands that get the most out of their YouTube channels don’t settle for one-shot deals. They create a schedule for YouTube videos that PR pros can align with their companies’ marketing strategy and social media channels. | MORE »

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How to Make Sure Visual Storytelling Stays Within the Law

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel. | MORE »

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The Week in PR, July 13 – July 20

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.
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Interactive Media as Prime Content for Communicators

Newly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.  | MORE »

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6 Questions to Ask to Make Your Blogs More Actionable

The onus is on PR managers to craft blogs that can build awareness, boost visibility and, however circuitously, add to the top and/or bottom lines. | MORE »

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