Digital PR


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7 Tips to Create Repinnable Images for Pinterest

The brands that stand out on Pinterest are those that are dedicated to high-quality, professional photography that are created with Pinterest in mind. | MORE »

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Introduction to Nation Branding and Crisis Communications

Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding. | MORE »

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5 PR Trends to Look for in 2016, So Sayeth the Queen

Katie Paine, Ronn Torossian and others look at PR trends for 2016. | MORE »

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How to Keep the PR-Media Relationship Fresh

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship. | MORE »

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Instagram Topped Facebook in U.S. Brands’ Social Actions in 2015

A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions. | MORE »

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Top 10 PR Crises of 2015

Ashley McCown, President of Boston-based Strategic Communications firm Solomon McCown, provides her annual review of the top ten public relations crises of the year. | MORE »

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4 PR Tips Martin Shkreli May Have Missed

In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim. | MORE »

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Top 12 PR Stories of 2015 From PR News

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.
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How to Brief an Infographics Designer

Infographics have become a mainstream form of communication for PR agencies. Here are some tips for designing an infographic that communicates your message.  | MORE »

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PR Tactics for Finding Your Audience: ‘Everyone’ Is No One

If your boss tells you to make a viral video that appeals to everyone, please have them read this. | MORE »

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