Digital PR


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10 Must-Know Tips for Getting the Message Out on Twitter

Be sure you are getting the most out of Twitter by embracing these key tips. | MORE »

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Finding a ‘Happy Medium’ in User-Generated Content

As more and more brands engage those followers who produce user-generated content via social channels, Paramount Pictures’ move is a bit of head scratcher. | MORE »

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How To Enhance Your Copy Editing Skills

In a digital age editing copy no longer means making sure “just the facts” are presented in an inverted pyramid. Now, editors need to focus first on whether the writer is telling a good story—and if it can be summarized in a 140-character tweet. | MORE »

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Turning Big Data Into Smart Data

The numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years. | MORE »

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Tell a Good Story First, Develop a Content Strategy Second

The narrative is the rightful starting place for any communicator looking to spread his or her message in the digital space (as well as offline). | MORE »

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How Will You Use Getty’s New Free Images in Your PR and Communications?

Nearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website. | MORE »

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Top 10 SXSW Hashtags PR Pros Should Follow

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop. | MORE »

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Stop Checking Social Media and Read This Article

We asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses. | MORE »

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PR Insider: Embracing Digital in Today’s Marketing World

Brands that aren’t leveraging digital opportunities are giving away business to their competitors. | MORE »

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The Role of Storytelling in a Digital Age

Companies spend an inordinate amount of time and money on creating exhaustive and fancy messaging matrices that often times sit on a shelf. But messaging is just the starting point.  | MORE »

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