Digital PR

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6 Media Trends for PR Pros in 2016

January 25th, 2016 by

Keeping up with media trends can sometimes feel like a full-time job. Here are a few key trends to look for as PR pros plan their 2016 campaigns.

How Influencer Outreach Brought a Well-Known Brand to New Heights

January 22nd, 2016 by

In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.

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4 Facebook Video Features to Enhance Your PR Communications

January 22nd, 2016 by

Facebook wants to be your go-to source for video, so the social media giant has made a number of enhancements to its platform that will make video content more dynamic.

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How to Pick the Social Media Analytics Tool That’s Right for You

January 21st, 2016 by

Here’s four things communicators should consider when looking for a social media analytics tool.

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4 Reasons Why Snapchat May Be Right for Your Organization

January 20th, 2016 by

Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it?

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How to Not Visually Scream ‘Marketing!’ on Instagram

January 19th, 2016 by

Go with the flow and be part of the experience to get the most out of your Instagram strategy.

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How PayPal and Its Agency Engaged Employees to Increase Revenue

January 15th, 2016 by

To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.

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5 Ways to Build Your Brand on Periscope

January 15th, 2016 by

One of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it.

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5 Ad Blocking Takeaways for PR Pros

January 14th, 2016 by

The proliferation of adblock software is an opportunity for PR communicators to demonstrate leadership by leveraging analytics to inform and improve content strategy.

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4 Press Release Writing Tips for PR Pros

January 12th, 2016 by

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.