Digital PR


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A New Lead

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business. | MORE »

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‘YouTube Rewind’ Spotlights Viral Hits. Does Your Video Measure Up?

You may get some inspiration from YouTube Rewind: Turn Down for 2014, a video mashup featuring some of the most popular trends of the year. | MORE »

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2014 PR People Awards: Spokesperson of the Year

Winner: David Daigle, Associate Director for Communications, Public Health Preparedness and Response, U.S. Centers for Disease Control and Prevention Dave Daigle is a nationally recognized expert on crisis and emergency risk communications. In 2014, Daigle … | MORE »

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2014 PR People Awards: Public Affairs/Government Communicator of the Year

Winner: Tim Ryan, General Manager at Sawyer Miller Weber Shandwick Across the Weber Shandwick network, Tim Ryan is the go-to expert when it comes to campaigns designed to help consumers make informed healthcare choices. He … | MORE »

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2014 PR People Awards: PR Team Leader

Winner: Allison Falkenberry, Vice President of Brand & Corporate Communications, Rodale Inc. In her role as vice president of brand and corporate communications, Allison Falkenberry leads a team that develops the strategy and execution of … | MORE »

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2014 PR People Awards: PR Professional of Year: Nonprofit/Association

Winner: Lauren Lawson-Zilai,  Director of Public Relations and National Spokesperson, Goodwill Industries International Lauren Lawson-Zilai designs and directs the public relations strategy for Goodwill Industries International, a leading nonprofit provider of job training programs and … | MORE »

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PR People Awards: PR Professional of the Year: Corporate

Winner: Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN As ESPN’s senior vice president, corporate communications, Chris LaPlaca is responsible for the company’s worldwide internal, public and media relations strategies, including oversight of consumer, corporate … | MORE »

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2014 PR People Awards: PR Professional of the Year: Agency

Co-Winner: Christopher Penn, Vice President of Marketing Technologies, SHIFT Communications Christopher Penn is a veteran in the communication and technology industries with more than 15 years of experience guiding companies through the muddy waters of … | MORE »

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2014 PR People Awards: Media Relations Professional of the Year

Winner: Ronna Waldman, Health and Wellbeing Media Specialist, Marina Maher Communications In 2014, Ronna Waldman expanded the universe of traditional, digital and social media coverage beyond what anyone thought was possible for client P&G as … | MORE »

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2014 PR People Awards: MARCOM Professional of the Year

Winner: MaryBeth Vrees, Director of Customer Communications and Marketing, Pepco Holdings, Inc. MaryBeth Vrees co-led the major corporate reputation turnaround for Pepco Holdings, Inc. (PHI) with innovative strategies recognized nationally. As director of customer communications … | MORE »

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