As more and more brands engage those followers who produce user-generated content via social channels, Paramount Pictures’ move is a bit of head scratcher.
In a digital age editing copy no longer means making sure “just the facts” are presented in an inverted pyramid. Now, editors need to focus first on whether the writer is telling a good story—and if it can be summarized in a 140-character tweet.
The numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years.
The narrative is the rightful starting place for any communicator looking to spread his or her message in the digital space (as well as offline).
Nearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website.
Brands that aren’t leveraging digital opportunities are giving away business to their competitors.
Companies spend an inordinate amount of time and money on creating exhaustive and fancy messaging matrices that often times sit on a shelf. But messaging is just the starting point.