According to a report by the Economist Intelligence Unit, nearly a third of the 145 international senior executives surveyed listed IT systems collapse as their company’s greatest risk, ranked above natural disasters and terrorism. Only… Continued
Digital & Technology
Managing Countries and Companies
April 21st, 2008 by PRNEWSRepresenting a multinational corporation is hard work, but according to a survey from Weber Shandwick, most business leaders believe that heads of state have a tougher job when it comes to managing their country’s reputation.… Continued
Show Me the (Mobile) Money
April 21st, 2008 by Amy NovakJust when it seems that magazine publishers are beginning to understand how to monetize their online brand extensions (sort of), along comes mobile to confuse the digital matter. Finding audiences online – what they want… Continued
Technology 101
April 21st, 2008 by PRNEWSPR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the C-suite to… Continued
Corporate Boards (Don’t) Take On Information Technology
April 21st, 2008 by PRNEWS"The Board and Information Technology Strategies," a study released by Deloitte Consulting, surveyed more than 450 directors of publicly traded companies with revenues of greater than $1 billion, and found that: 10% of boards relegate… Continued
Social Network Aggregation: Bringing People Together
April 18th, 2008 by PRNEWSPaul Buchheit and Bret Taylor, the geniuses behind Gmail and Google Maps, started a social networking aggregator called FriendFeed seven months ago and it seems as if this new concept is finally starting to catch… Continued
Google & Yahoo Partnership: Trustworthy?
April 15th, 2008 by PRNEWSIn an attempt to avoid an all-but-forced merger with Microsoft, Yahoo has taken steps to create a business partnership with fellow search giant Google. But the alliance has antitrust regulators concerned. Legal experts say any… Continued
Facebook: Will it Pay to Stay on Top?
April 9th, 2008 by PRNEWSOver the past five years, Cameron and Tyler Winklevoss, along with Divya Narendra, have been accusing Facebook "creator" Mark Zuckerberg of stealing the source code, design and business plan for Faceboook from them. The two sides of the… Continued
A NYT Radio Station PR Nightmare
April 8th, 2008 by PRNEWSThe classical New York Times-owned radio station WQXR has rejected an ad by a prominent New York Jewish group. The American Jewish Committee (AJC) claims that the station pulled a 60-second commentary about bombings carried… Continued
Digital Content for Women: A Different Story?
March 28th, 2008 by PRNEWSYet another digital media conference took place this morning in New York discussing how to create digital content and how to monetize that content. But this conference had an interesting twist: the focus was specifically… Continued