Digital & Technology

YouTube is giving away tools that let Web developers tap the underlying database functions of YouTube, in effect allowing users to build their own YouTubes. The incredibly popular video-sharing site said on Wednesday that it… Continued

According to a recent Nielsen study, men and women consume online video differently. Following are some of those findings: Per Nielsen’s data for December 2007, Women lead online network TV viewing, whereas men are drawn… Continued

By Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is… Continued

On July 24, 2007, PRSourceCode announced the results of its second annual "Top Tech Communicators" study, which surveyed more than 300 IT journalists in order to identify the top five large, mid-sized and small PR… Continued

If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the “video snacking” trend that’s sweeping through offices across the country, lunchtime is the new primetime, so… Continued

To become part of the National Cancer Institute-designated Comprehensive Cancer Center, Nevada Cancer Institute needed a Web site that was state-of-the-art in disseminating information about cancer while meeting the needs of its target audience, consisting of patients, their families, researchers, physicians, donors, job seekers, students and the media.

Campaign: Second Chance Tree Project Winner: Converseon & Plant It 2020 While many people are still trying to wrap their minds around the basic logistics of Second Life, the folks at Converseon and Plant It… Continued

Thinking of traversing the mobile path for your next campaign? If so, you might want to consider these tips before you get started.

Organizations’ executives know that most of their biggest influencers have moved online in some capacity, raising the question: How can they be reached via effective integrated social media marketing? When faced with this challenge (especially… Continued

Okay, so you want to take advantage of the social media phenomenon but you don’t know exactly how to get started. You also don’t know what type of metrics you should be on the lookout for when threading your way through the blogosphere. Fear not! Help is on the way.