OMMA Video conference opened today. Here, digital media guru and frequent min contributor Steve Smith discusses in a Media Post article the changes in the online video world over the past year, what YouTube is… Continued
Digital & Technology
How to Launch a Great Podcast
June 5th, 2008 by PRNEWSCampaign studies by Podtrac and TNS found that podcast advertising is three times as effective as "traditional" online advertising, and seven times more so than TV ads. What’s more, in 2007, podcasts served 18.5 million… Continued
How Content is Being Consumed (Hint: Online)
June 5th, 2008 by PRNEWSThe E-Media Circus: The overwhelming majority of media and entertainment industry leaders generate revenue from new forms of media, according to Accenture’s 2008 Global Media Content Survey. The poll revealed that such revenue has grown… Continued
Internet Video Use: Increasing at a Fast Clip
June 5th, 2008 by PRNEWSThe Upward Viral Spiral Continues: A comScore Video Metrix survey has revealed that Internet video continues to grow at astounding rates. The survey found that during March 2008, U.S. Internet users watched a total of… Continued
New Mobile Application Makes Mall Shopping a Breeze
May 20th, 2008 by PRNEWSIt’s no secret that the mobile platform works best for news, information, directions and, of course, retail. In today’s Media Post blog, Min Digital Media Editor Steve Smith asks us to imagine the world of… Continued
Microsoft Wants Yahoo’s Search
May 20th, 2008 by PRNEWSAfter failing to acquire the company over the past several months, Microsoft Corp. has proposed to buy Yahoo Inc’s search business and take a minority stake in the Web pioneer, stopping short of a full-out… Continued
Hollywood Actors vs. Studios: What About Online Video Clips?
May 13th, 2008 by PRNEWSThe debate of whether or not Hollywood actors should get paid for Getting Hollywood actors should get paid for the clips of themselves that float around on the internet performances is shaping up as one… Continued
Texterity, Advanstar Talk Digital Tools
May 13th, 2008 by PRNEWSMedia industry professionals enjoyed a hearty digital breakfast last week at the ABM Spring Meeting in Palm Springs. Steve Morris, EVP of Advanstar and Cimarron Buser, SVP of Texterity shared their take on generating revenue… Continued
BusinessWeek Launches Business@Work
May 13th, 2008 by PRNEWSBusinessWeek.com is furthering its focus on reader engagement efforts with the launch of Business@Work, a collaboration between readers and BW editors in which readers can, over the course of the rest of this month, vote… Continued
Customer Relations: It’s All The Rage
May 12th, 2008 by PRNEWSPR practitioners and corporate communicators may not always have their fingers on the pulse of the customer relations function, but that’s not necessarily a good thing – especially considering how much impact customer opinion has… Continued