â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with… Continued
Digital & Technology
Public Relations in the Age of the Mega-Crisis: Real-Life Strategies That Work
July 11th, 2011 by PRNEWSConventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.
CSR Reporting: Data Is Only a Third of the Communications Equation
July 11th, 2011 by PRNEWSWhile it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.
Does Hack of Fox News Twitter Page Portend Tweets to Come?
July 5th, 2011 by PRNEWSEarly Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring?
An ‘Awesome’ Headline Grabber From Facebook
June 30th, 2011 by PRNEWSMark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle.
Avoid the ‘Audience of One’ Content Creation Pitfall
June 30th, 2011 by Martin JonesMartin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.
Beyond the Buzz: What Google+ Means for PR Pros
June 29th, 2011 by PRNEWSGoogle has once again entered the social space, this time with its Google+ project, forcing public relations professionals to reevaluate their digital strategies and consider jumping on the service once available.
Careless Research From the Web Is a Killer
June 28th, 2011 by PRNEWSMichele Bachmann’s "John Wayne" utterance in her presidential declaration speech was a prime example of too much dependence on Google and other search engines for facts.
Charting the Industry: Online Incivility Tunes Site Visitors Out
June 27th, 2011 by PRNEWSIncivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.
Five Metrics to Help Measure the Effectiveness of Media Coverage
June 27th, 2011 by Bill BradleyTo gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.