Digital & Technology

To some communicators, Foursquare may be more of a game than a legitimate PR tool. But tell that to organizations both large and small that have gained significant brand awareness using the location-based platform.

Taking a another look at Fortune’s “Best Places to Work” list and the number of Twitter followers, NetApp wins the prize for the biggest percentage jump in followers (36%) in the last few months, followed… Continued

It’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.

Computer hackers have been busy so far this summer, breaking into a number of sites and stealing—and then releasing—sensitive data. Should this be cause for alarm for reputation managers?

Investors and analysts will eventually choose video for sitting in on earnings reports and video conversations over phone calls, enabling them to read those all-important nonverbal cues.

Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web.

Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment.

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with… Continued