â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their… Continued
Digital & Technology
How to Keep Your Digital Programs ‘FTC-Free’
June 13th, 2011 by Michael Lasky and Allison FitzpatrickWorking with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability.
Climbing the Message Analytics Ladder: A Step-by-Step Guide to Measurement
June 13th, 2011 by Greg RadnerThis adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms.
An Ill-Timed Missive From Citi
June 9th, 2011 by PRNEWSAnother PR lesson learned in this brutal season of online hacking: When your data’s been breached, quickly pay a visit to your marketing team.
Another Day, Another Viral Lie
June 8th, 2011 by PRNEWSP.T. Barnum would thrive in this era of knee-jerk news reports, blog posts and tweets.
Wheel Advantage: Five Benefits of the Hub and Spoke Social Model
June 8th, 2011 by PRNEWSFor companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers.
The Bold Ones: Vibrant External and Internal Cultures Drive Brand Success
June 6th, 2011 by Shaun Smith and Andy MilliganComprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.
Scaling Up: Achieve Control and Value From ‘Local’ Social Media
June 6th, 2011 by PRNEWSAre your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system.
France Bans Facebook, Twitter Promos on TV; How Would This Play in the U.S.?
June 6th, 2011 by PRNEWSThe French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.
New Item to Add to Crisis Plan: Hacker Attack Response
June 1st, 2011 by PRNEWSThe hacking of PBS’ Web sites offers a glimpse of a nightmare that all organizations fear but few are prepared for.