Digital & Technology

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012.

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.

Wegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal.

Rupert Murdoch—or somebody close to him—knows what he’s doing on Twitter. The media mogul even tweeted about a New York Times article he liked.

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.

After learning that a campaign promoting Google’s Chrome browser was in violation of one of Google’s own search-rank rules, the company downgraded the browser’s visibility on the Web.

Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit.