Digital & Technology

Don’t forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers.

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.

Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices.

TerraCycle’s Albe Zakes and Sandy Won of the International Center for Research on Women provide some tips on Facebook strategies that won’t break the bank.

For communicators, there’s no need to take sides in Twitter and Google’s recent clash over the latter’s new social search offering.

Google’s newest search feature, Search plus Your World, was lauded and critiqued immediately after its launch—but what do the changes mean for PR pros?