Digital & Technology

Sandra Fathi, president of Affect, offers tips on what not to do when using Twitter to communicate with media professionals.

The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement.

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012.

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.

Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.

In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.