Digital & Technology

Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms.

In this excerpt from PR News’ just published Employee Communications Guidebook Vol. 3, Red Ant communications manager Steph Yaguer offers some best practices in interacting with the public via social media during a crisis.

When a picture of a sales receipt featuring a racist remark made by one of its employees went viral, Papa John’s took to Twitter to respond to individual complaints and concerns.

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012.