The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.
To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.
Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.
Quick Study: Global Communication Functions Becoming the Norm; Customer PR Drives 20% of Trust in CompaniesJune 13th, 2011 by PR News
â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their… Continued
This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms.
One PR agency has turned to a crowdsourcing community to get fresh ideas, provide students with real-world challenges—and open a talent pipeline for its internships and entry-level staff positions.
For companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers.
The Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy.