Digital PR

PR Myth of the Month: Business Pace Calls for Real-Time Analytics 

May 30th, 2011 by

Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.

Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition

May 30th, 2011 by

While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries.

Top PR Pros Cover New and Proven Strategies at PR News’ Facebook Conference  

May 25th, 2011 by

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ sold-out event in New York on May 24.

Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

May 23rd, 2011 by

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.

Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

May 23rd, 2011 by

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.

Tip Sheet: The United States of Europe? Think Again

May 23rd, 2011 by

Although we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe.

Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social Shutdown

May 23rd, 2011 by

â–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the… Continued

Companies Fight Digital Diversions With Social Shutdown

May 23rd, 2011 by

As the use of social tools and networks encroaches further on the typical workday, some companies are fighting back to restore worker productivity with policies to minimize distractions.

Journalists Source Socially for New Story Angles

May 23rd, 2011 by

Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros.

Faceless Tactics

May 17th, 2011 by

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.