Digital PR

Use the Social Ask as a Springboard to Long-Term Engagement

June 16th, 2011 by

To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.

Web Site Waning? Use a Checklist for Maximum Impact

June 14th, 2011 by

Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.

Quick Study: Global Communication Functions Becoming the Norm; Customer PR Drives 20% of Trust in Companies

June 13th, 2011 by

â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their… Continued

How to Keep Your Digital Programs ‘FTC-Free’

June 13th, 2011 by

Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability.

Climbing the Message Analytics Ladder: A Step-by-Step Guide to Measurement

June 13th, 2011 by

This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms.

Community-Minded PR Hiring Bucks Unemployment Trend

June 13th, 2011 by

One PR agency has turned to a crowdsourcing community to get fresh ideas, provide students with real-world challenges—and open a talent pipeline for its internships and entry-level staff positions.

An Ill-Timed Missive From Citi

June 9th, 2011 by

Another PR lesson learned in this brutal season of online hacking: When your data’s been breached, quickly pay a visit to your marketing team.

Another Day, Another Viral Lie

June 8th, 2011 by

P.T. Barnum would thrive in this era of knee-jerk news reports, blog posts and tweets.

Wheel Advantage: Five Benefits of the Hub and Spoke Social Model   

June 8th, 2011 by

For companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers.

No Myths Here: 5 Twitter Lessons Learned From the Discovery Channel

June 8th, 2011 by

The Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy.