Steal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices.
Twitter chatter about JetBlue after the incident with flight attendant Steven Slater was decidedly neutral, and even somewhat positive, in the days after the incident.
Whether offline, online or both, WOM can pack a punch, and not just for big consumer brands.
In this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference.
PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.
â–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks …
When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.
Open and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline.
If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.
Case Study: Tax Giant Gets Personal Online by Turning Outdated Blog Site Into a Tax Q&A Juggernaut—Generating Big Return
H&R Block forged a more personal relationship with clients through a revamped Web site that provides year-round answers from tax preparation specialists.