Digital PR


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Platinum PR Interactive PR Winner: Second Chance Tree Project

Campaign: Second Chance Tree Project Winner: Converseon & Plant It 2020 While many people are still trying to wrap their minds around the basic logistics of Second Life, the folks at Converseon and Plant It … | MORE »

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Going Mobile

Thinking of traversing the mobile path for your next campaign? If so, you might want to consider these tips before you get started. | MORE »

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How To…Conduct Successful Blogger Outreach

Organizations’ executives know that most of their biggest influencers have moved online in some capacity, raising the question: How can they be reached via effective integrated social media marketing? When faced with this challenge (especially … | MORE »

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Understanding Social Media

Okay, so you want to take advantage of the social media phenomenon but you don’t know exactly how to get started. You also don’t know what type of metrics you should be on the lookout for when threading your way through the blogosphere. Fear not! Help is on the way. | MORE »

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Quick Tips

Leading marketers at a recent advertising conference offered up some helpful advice and tips.

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Social Media Branding on a Budget  

Yes, you’re curious about using social media tools in your campaign. But is there a way to do it without emptying your company coffers? There sure is. | MORE »

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Five Ways To Use Ad Networks More Effectively

In recent years, ad networks have become used more frequently as platforms for delivering effecting marketing campaigns. Not only can they generate more impressions within a constricted timeframe but the ad networks offer a repetition … | MORE »

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10 Search Rules

In the world of online marketing, search has become a critical strategic instrument. Widely used by untold numbers every day, search’s increasing importance in marketing campaigns cannot be overestimated. The following article outlines 10 rules … | MORE »

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Digital PR: The Advertising vs. PR Model

Ever wonder what the differences are when advertising and public relations are competing against each other? Oral tradition has it that media placement through public relations is anywhere from slightly to greatly more effective compared … | MORE »

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The Digital Image: Adding Online Comms to Rebranding Efforts

How did Visa – one of the best-known brands in the world – pull its rebranding off with such grace? | MORE »

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