Digital PR


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Crisis Communications: Made in China

The wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to … | MORE »

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Dysfunctional Relationships

The results of a study by Strativity Group demonstrate that dysfunctional relationships are not confined to one’s personal life. Rather, the survey respondents admit that a majority of companies fail to deliver differentiated value to … | MORE »

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Customer Relations: It’s All The Rage

PR practitioners and corporate communicators may not always have their fingers on the pulse of the customer relations function, but that’s not necessarily a good thing – especially considering how much impact customer opinion has … | MORE »

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Microsoft Finally Gives Up On Yahoo

Microsoft announced that it has finally let go of its ambitious effort to purchase Yahoo after the two companies failed to reach an agreement on a suitable selling price after several days of intense negotiations. … | MORE »

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Mobile Internet Extends Reach of Sites by 13%

The Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. Categories such as weather and entertainment, the extended … | MORE »

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Report Claims Technology Empowers Journalists, Not Replaces Them

A new report has been released from the Georgia Institute of Technology that highlights some of the key issues facing the journalism community as new and innovative technologies continue to transform the field. Based on … | MORE »

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Too Many Missing Links?

In the new age of online journalism, what constitutes citing a source? Is it simply stating a name of a fellow journalist (most often the "source" of the news item) or is it citing the … | MORE »

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Management Roadblocks

A survey released by Attunity and London-based research firm Loudhouse reveals startling results concerning senior management’s effectiveness in the workplace, which in turn imply integration needs that should be addressed by communications professionals. The survey … | MORE »

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IT Risks are CEOs’ Worst Fear

According to a report by the Economist Intelligence Unit, nearly a third of the 145 international senior executives surveyed listed IT systems collapse as their company’s greatest risk, ranked above natural disasters and terrorism. Only … | MORE »

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Managing Countries and Companies

Representing a multinational corporation is hard work, but according to a survey from Weber Shandwick, most business leaders believe that heads of state have a tougher job when it comes to managing their country’s reputation. … | MORE »

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