Digital PR

Does Hack of Fox News Twitter Page Portend Tweets to Come?

July 5th, 2011 by

Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring?

An ‘Awesome’ Headline Grabber From Facebook

June 30th, 2011 by

Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle.

PR News Q&A: An Audience-First Approach to Facebook Engagement

June 30th, 2011 by

WCG’s Tim Marklein discusses going beyond the number of likes and understanding how fan engagement can boost advocacy for your brand.

Avoid the ‘Audience of One’ Content Creation Pitfall

June 30th, 2011 by

Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.

Beyond the Buzz: What Google+ Means for PR Pros

June 29th, 2011 by

Google has once again entered the social space, this time with its Google+ project, forcing public relations professionals to reevaluate their digital strategies and consider jumping on the service once available.

Careless Research From the Web Is a Killer

June 28th, 2011 by

Michele Bachmann’s "John Wayne" utterance in her presidential declaration speech was a prime example of too much dependence on Google and other search engines for facts.

Crunching Numbers: Tips for Building Calculator Tools

June 27th, 2011 by

For organizations rich with customer-valued data, creating calculator tools can dramatically improve the user’s experience.

Charting the Industry: Online Incivility Tunes Site Visitors Out

June 27th, 2011 by

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.

Five Metrics to Help Measure the Effectiveness of Media Coverage

June 27th, 2011 by

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.

PR and Cloud Computing Forecast: Sunny Skies, Slight Chance of Rain

June 27th, 2011 by

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.