Digital PR


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Managing Countries and Companies

Representing a multinational corporation is hard work, but according to a survey from Weber Shandwick, most business leaders believe that heads of state have a tougher job when it comes to managing their country’s reputation. … | MORE »

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Show Me the (Mobile) Money

Just when it seems that magazine publishers are beginning to understand how to monetize their online brand extensions (sort of), along comes mobile to confuse the digital matter. Finding audiences online – what they want … | MORE »

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Technology 101

PR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the C-suite to … | MORE »

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Social Network Aggregation: Bringing People Together

Paul Buchheit and Bret Taylor, the geniuses behind Gmail and Google Maps, started a social networking aggregator called FriendFeed seven months ago and it seems as if this new concept is finally starting to catch … | MORE »

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Google & Yahoo Partnership: Trustworthy?

In an attempt to avoid an all-but-forced merger with Microsoft, Yahoo has taken steps  to create a business partnership with fellow search giant Google. But the alliance has antitrust regulators concerned. Legal experts say any … | MORE »

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Facebook: Will it Pay to Stay on Top?

Over the past five years, Cameron and Tyler Winklevoss, along with Divya Narendra, have been accusing Facebook "creator" Mark Zuckerberg of stealing the source code, design and business plan for Faceboook from them. The two sides of the … | MORE »

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A NYT Radio Station PR Nightmare

The classical New York Times-owned radio station WQXR has rejected an ad by a prominent New York Jewish group. The American Jewish Committee (AJC) claims that the station pulled a 60-second commentary about bombings carried … | MORE »

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Online Video Book Reviews By Kids A PR Triple Threat

StoryTubes invites 1st-6th graders to post video book reviews for nationwide competition to offer an exciting way for kids to talk about their favorite books. This is a PR win-win-win: A great way for the … | MORE »

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Digital Content for Women: A Different Story?

Yet another digital media conference took place this morning in New York discussing how to create digital content and how to monetize that content. But this conference had an interesting twist: the focus was specifically … | MORE »

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Google, Yahoo and MySpace Create OpenSocial Foundation

The Yahoo, MySpace, Google have announced that they plan to form the OpenSocial Foundation to ensure the neutrality of OpenSocial as an open, community-governed specification for building social applications across the web. The OpenSocial Foundation … | MORE »

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