Digital PRHow ToSocial MediaSubscription Content How to Launch PR Stunts With Lasting Power 04/09/2012 By Marcie Klein The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.