Digital PR

Gingrich’s Social Blunder: Why Follower-Boosting Is Pointless

August 4th, 2011 by

When an Internet search firm reported that only 8% of Newt Gingrich’s followers are humans, it called into question why his involvement in social media.

Not Always a Numbers Game: Creating a Quality Following on Twitter

August 3rd, 2011 by

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter.

Not Always a Numbers Game: Creating a Quality Following on Twitter

August 3rd, 2011 by

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter.

Can Airbnb Recover From Its Own Housing Crisis?

August 3rd, 2011 by

Even a hot tech startup isn’t immune from an online crisis. While Its initial response left something to be desired, what Airbnb does from now on could define its future.

PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

August 2nd, 2011 by

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

August 2nd, 2011 by

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

How to Wrangle Your Reputation Online

August 1st, 2011 by

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive.

Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

August 1st, 2011 by

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

PR News Q&A With David Meerman Scott: Have You Asked Your Customers What They Want Lately?

July 28th, 2011 by

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.

Big-Screen Transparency Pays Off for Domino’s

July 26th, 2011 by

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.