While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well.
One in three women surveyed by TNS and Ogilvy PR say that health info they find online does a better job than their doctor when it comes to keeping their family healthy.
Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative.
At TWTRCON in San Francisco, it was clear that Twitter is still volatile and powerful—a social networking Wild West that is inspiring its share of dreams and nightmares among brands.
Fewer than 40% of 241 online communities studied have any rewards or recognition programs—key drivers in keeping viewers engaged.
While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off.
A recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.
While it can be a complex undertaking, finding the right third-party influencers is critical in promoting your organization’s messages, said influencer experts at a PR News Workshop.
Thanks to digital communications, organizations today walk a dangerous tightrope when it comes to their own brands vs. employees’ own online personas.