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H&R Block forged a more personal relationship with clients through a revamped Web site that provides year-round answers from tax preparation specialists.
The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.
While embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries.
Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.
While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.
Oriella PR Network’s Digital Journalism Study found that despite greater demands on journalists’ time, many are positive about the impacts of digital and social media on their reporting.
What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations?
A tweetup event connected nonprofits with social media skills, while spreading awareness of Comcast’s solid social media leadership.
New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction.
A new study shows a wide social media adoption gap between B2B and B2C, yet among B2B communicators, there is cause for optimism that the gap will close.
"Gather as much information about the audience as possible. Audience analysis is key to success."
-Julie Baron
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