Digital PR

Need for Strategic Direction, Experimentation and Iteration Emphasized at PR News’ Facebook Conference in San Francisco

August 11th, 2011 by

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ August 9 Facebook Conference.

Facebook’s New Feed Feature: What Does It Mean for PR Pros?

August 9th, 2011 by

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.

Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

August 8th, 2011 by

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.

Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder Room

August 8th, 2011 by

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.

Charting the Industry: When Social Networking Gets Personal

August 8th, 2011 by

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.

Charting the Industry: When Social Networking Gets Personal

August 8th, 2011 by

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.

Mobile Phones Stay Connected to Social Networking Sites

August 8th, 2011 by

Nearly three-quarters of mobile phone users visit the Web daily to check social networking sites.

Gingrich’s Social Blunder: Why Follower-Boosting Is Pointless

August 4th, 2011 by

When an Internet search firm reported that only 8% of Newt Gingrich’s followers are humans, it called into question why his involvement in social media.

Can Airbnb Recover From Its Own Housing Crisis?

August 3rd, 2011 by

Even a hot tech startup isn’t immune from an online crisis. While Its initial response left something to be desired, what Airbnb does from now on could define its future.

Not Always a Numbers Game: Creating a Quality Following on Twitter

August 3rd, 2011 by

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter.