Digital PR

Planning for a Mobile App? Get Ready for Some Techie-Talk

August 29th, 2011 by

Levick Strategic Communications VP Patrick Kerley prescribes five steps for PR pros to follow when developing apps on behalf of clients or organizations.

LinkedIn: No Longer a Social Third Wheel

August 26th, 2011 by

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.

LinkedIn: No Longer a Social Third Wheel

August 26th, 2011 by

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.

PR News Q&A: What Do Facebook Users Really Want?

August 23rd, 2011 by

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects.

PR News Q&A: What Do Facebook Users Really Want?

August 23rd, 2011 by

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects.

Did HP Miss the Marcom Boat on TouchPad’s Demise?

August 22nd, 2011 by

When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death?

Socia Media Users Suffering From New Malaise

August 22nd, 2011 by

Privacy concerns, boredom and a distancing from "superficial" contacts has led some some users to visit social media sites less frequently.

Visual Value: Questioning Your Video ROI? Consider These Points

August 22nd, 2011 by

Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.

Get Ready for Takeoff: A Google+ Flight Checklist

August 22nd, 2011 by

While Google still hasn’t released brand pages for its highly touted Google+ platform, PR pros need to be able to hit the ground running once they’re made available. Weber Shandwick digital community manager Marcy Massura provides four starting points for orientation.

Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

August 22nd, 2011 by

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.