Digital PR

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.

While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns.

For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI.

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ August 9 Facebook Conference.

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.