Digital PR

Socia Media Users Suffering From New Malaise

August 22nd, 2011 by

Privacy concerns, boredom and a distancing from "superficial" contacts has led some some users to visit social media sites less frequently.

Visual Value: Questioning Your Video ROI? Consider These Points

August 22nd, 2011 by

Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.

Get Ready for Takeoff: A Google+ Flight Checklist

August 22nd, 2011 by

While Google still hasn’t released brand pages for its highly touted Google+ platform, PR pros need to be able to hit the ground running once they’re made available. Weber Shandwick digital community manager Marcy Massura provides four starting points for orientation.

Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

August 22nd, 2011 by

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

August 22nd, 2011 by

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

PR News Announces Digital PR Awards Finalists

August 22nd, 2011 by

The best in digital PR campaigns will be honored at the Digital PR Awards luncheon at New York’s Grand Hyatt on October 4, 2011.

PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

August 17th, 2011 by

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite.

PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

August 17th, 2011 by

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite.

Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

August 15th, 2011 by

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

Quick Study: Digital Leaders Lack Resources for Keyword Research; Social Media Gives Food and Bev Execs a Bad ROI Taste

August 15th, 2011 by

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued