The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.
Digital & Technology
Charting the Industry: Nonprofits Slow to Use Social Media Tools
April 30th, 2012 by Scott Van CampWhile social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.
Charting the Industry: Nonprofits Slow to Use Social Media Tools
April 30th, 2012 by Scott Van CampWhile social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.
Case Study: Full-Scale PR Campaign Helps Elmhurst Memorial Hospital Survive Transplant to New Facility
April 30th, 2012 by Bill MiltenbergA fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital.
10 Tips for Handling a Crisis on Twitter
April 30th, 2012 by Bill MiltenbergBurson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.
5 Steps to Crafting Perfect PR Pitches For your Small Business
April 27th, 2012 by Andrew HindesAnyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.
5 Steps to Crafting Perfect PR Pitches For your Small Business
April 27th, 2012 by Andrew HindesAnyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.
Writing Press Releases 101: Five Questions to Ask Before Typing a Word
April 27th, 2012 by Andrew HindesYou wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws.
Writing Press Releases 101: Five Questions to Ask Before Typing a Word
April 27th, 2012 by Andrew HindesYou wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws.
4 Tips to Leverage Google Analytics for Social Media PR Efforts
April 27th, 2012 by Bill MiltenbergWithout the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.