Digital & Technology

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.

Winner: Miami-Dade Expressway Authority and Glodow Nead Communications – Text the Last Word Text The Last Word is an emotionally charged online short film (pictured) that serves as the focal point of the Miami-Dade Expressway… Continued

Winner: Best Buy and Edelman – Best Buy Sustainability Report Goes Interactive In 2011, Best Buy wanted to rethink the sustainability report experience. With the help of Edelman, they created an interactive experience to better… Continued

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign With its logo a tree, what better way for eco-conscious Timberland to address environmental issues than through Arbor Day. In 2011, the company and… Continued

Winner: Cartoon Network – Stop Bullying: Speak Up Cartoon Network spent the summer of 2011 recruiting fellow Time Warner divisions, including CNN and Time, Inc., to a unified initiative that would inspire people to stand… Continued

Winner: Amway – Amway One by One Campaign for Children Blog The One by One blog started in 2006 as a way to increase transparency, converse with supporters and showcase the impact the organization makes… Continued

More than one in four online consumers aware of sites like Pinterest have used them to make purchases.

More than one in four online consumers aware of sites like Pinterest have used them to make purchases.

Instagram may be the point of entry for communicators who have yet to venture into mobile PR.