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In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+.
Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012.
Looking to create a one-stop digital shop for inquiring media? Covalent Logic’s Stafford Kendall provides four ways to make your organization’s media center pop.
PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.
Sandra Fathi, president of Affect, offers tips on what not to do when using Twitter to communicate with media professionals.
Moms look to social media to participate in dialogues with brands, give feedback and get inside information.
The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement.
Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.