Digital & Technology

PR pros must take an integrated approach to communications to extend the reach of their efforts, and Twitter’s promoted products can help them do just that.

The crew of an Air France plane that was rerouted for Syria had to ask passengers to pitch in for a cash-only refuel transaction.

The crew of an Air France plane that was rerouted for Syria had to ask passengers to pitch in for a cash-only refuel transaction.

For the 25th anniversary of Shark Week, Discovery Channel launched its meatiest PR initiative yet to capture the nation’s attention. Here are five takeaways for all PR pros.

For the 25th anniversary of Shark Week, Discovery Channel launched its meatiest PR initiative yet to capture the nation’s attention. Here are five takeaways for all PR pros.

Scott Circle Communications president Laura Gross provides three tips for modernizing your press kit to make journalists’ lives easier.

Scott Circle Communications president Laura Gross provides three tips for modernizing your press kit to make journalists’ lives easier.

KOM Sports president Steve Brunner provides five credentialing tips.

KOM Sports president Steve Brunner provides five credentialing tips.

The 2012 Public Affairs Pulse Survey shows that less than half of Americans trust the government to solve the nation’s most important problems.