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Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article.
Winner: Entropy Solutions – Phase Change Matters blog Entropy Solutions has been producing PureTemp, the world’s first 100% renewable phase change material, since 2007. The mission of its 2014 digital initiative was to establish PureTemp's… Continued
Co-Winner: CareFirst BlueCross BlueShield – FRNZY Healthcare reform brought significant changes to the under-65 health insurance market, resulting in a less healthy, more expensive consumer base. To offset these costs, CareFirst launched an initiative for… Continued
Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued
Winner: John McInerney, Ruder Finn As SVP of Consumer Marketing for Ruder Finn, John McInerney has spearheaded a number of integrated digital and social campaigns for leading brands across industries. For example, he led an… Continued
Winner: Tata Consultancy Services – TCS Amsterdam Marathon: Calling all Superheroes Tata Consultancy Services has been the main sponsor to the Amsterdam Marathon (TAM) for the past five years, and it has been a highly… Continued