Digital PR

2015 Rising PR Stars: Emma Beck, Account Executive, LEVICK

December 9th, 2015 by

In her tenure at LEVICK, Emma Beck has proven herself to be a tremendous asset to the team. She has consistently exceeded expectations in her performance; has been extraordinary in her work on all accounts… Continued

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Brands are Abandoning Vine, But the Video App Isn’t Totally Useless

December 8th, 2015 by

As new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine.

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PR Without Borders

December 7th, 2015 by

Your messaging can gain a lot from working across borders, and the different perspectives people may offer.

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How Valvoline and its Agency Used Competition to Drive a Campaign

December 4th, 2015 by

To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.

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11 Periscope Guidelines for Expert Live Broadcasting

December 2nd, 2015 by

By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.

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5 Tips for Creating a Quick Client Video

December 2nd, 2015 by

Creating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.

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#GivingTuesday Offers Lessons in Partnering and Activation

December 1st, 2015 by

Corporate and personal brands celebrate #GivingTuesday.

3 Key Elements to a Google AdWords Campaign

December 1st, 2015 by

There are three key steps to an effective Google AdWords campaign you can use to increase brand awareness.

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How to Get a PR Hit from Op-Eds and Bylined Articles

November 30th, 2015 by

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.

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Tips to Create Quality Video on a Shoestring and Make Sure It’s Seen

November 24th, 2015 by

Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.