Digital PR


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2015 Digital PR Awards: New Site

Winner: Aetna – Thought Leadership Aetna is both reinventing its business model and working to change the healthcare system in dramatic ways. With this campaign, the insurance giant wanted to reposition itself in the marketplace … | MORE »

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2015 Digital PR Awards: Online Community

Winner: The ALS Association – ALS Ice Bucket Challenge For most people, ALS was off their radar prior to the summer of 2014. With that in mind, the objective of the ALS Ice Bucket challenge … | MORE »

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2015 Digital PR Awards: Online News Room

Winner: Aetna – Thought Leadership Working in partnership with Aetna, Weber Shandwick conceptualized and developed The Health Section, a branded editorial destination designed to provide in-depth news, analysis and C-suite perspectives on the changing health … | MORE »

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2015 Digital PR Awards: Public Affairs Campaign

Winner: United Nations Foundation – A Global Collaboration Wins the Day for Climate Science Working with the UN Foundation, Havas’ strategy for this campaign was simple and straightforward: Deliver the facts. Highlight the science. Make … | MORE »

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2015 Digital PR Awards: Redesign/Relaunch of a Site

Winner: ESPN.com – Redesign & 20th Anniversary ESPN is the self-described “worldwide leader in sports,” and so one of its goals with it website redesign was to place ESPN/ESPN.com at the center of a conversation … | MORE »

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2015 Digital PR Awards: SEO (Search Engine Optimization)

Winner:  Audio-Technica – Amplifying A Legacy Company’s Digital Presence Audio-Technica is a worldwide group of companies devoted to the design, manufacture, marketing and distribution of problem-solving audio equipment. Initially known for state-of-the-art phonograph cartridges, today … | MORE »

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2015 Digital PR Awards: Social Networking Campaign

Winner: UN Foundation – Global Moms Relay The Global Moms Relay brought together some of today’s leading global and local philanthropic voices to start a groundbreaking discussion on the importance of strengthening the health of … | MORE »

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2015 Digital PR Awards: Twitter Communications

Winner: Baylor Scott & White Health – #HeartTXLive: First Ever Live Twitter Coverage of a Heart Transplant Baylor Scott & White Health’s corporate public relations and social team live tweeted a heart transplant surgery—the first … | MORE »

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2015 Digital PR Awards: Wow Campaign

Winner: The ALS Association – ALS Ice Bucket Challenge The ALS Ice Bucket Challenge was a movement for ALS patients, their families and their supporters and it was a phenomenal success. The challenge started in … | MORE »

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2015 Digital PR Awards: Crisis Management

Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the … | MORE »

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