Digital PR


PR Tactics for Finding Your Audience: ‘Everyone’ Is No One

December 15th, 2015 by

If your boss tells you to make a viral video that appeals to everyone, please have them read this.

What Clients Expect: A Digital PR Case Study

December 14th, 2015 by

Alastair Campbell, founder of Company Check, shares his experience of working with a digital PR agency and outlines what he expects as a digital PR client.


How a Brand and its Agency Broke Through a Sea of Sameness

December 11th, 2015 by

To break through, Bear Naked enlisted the help of Edelman to help tell an epic, compelling and authentic story that would resonate with Millennials.


Promoted Tweets Now Reach 500 Million ‘Logged Out’ Twitter Users

December 10th, 2015 by

Promoted Tweets will now be seen by Twitter’s logged-out audience of more than 500 million users, the company announced in a blog post Thursday.


Onsite SEO Checklist: Have You Done Everything Listed Here?

December 10th, 2015 by

There are a lot of little things that can add up to a big difference.

2015 Rising PR Stars (corporation and association): Eliza Levy, Manager of Public Relations and Grassroots, National Council of Textile Organizations

December 9th, 2015 by

Eliza Levy is the Manager of Public Relations and Grassroots for the National Council of Textile Organizations (NCTO). NCTO is the most visible and respected trade organization in the United States for the domestic textile… Continued

2015 PR People Awards: Professional of the Year/Agency

December 9th, 2015 by

Winner: Victoria Baxter, Weber Shandwick, Senior Vice President, Management Supervisor Victoria Baxter has shown exceptional leadership in helping Weber Shandwick to grow new business. She has a time-tested, no-stress new business policy that has positioned… Continued

2015 PR People Awards: PR Professional of the Year/ Corporate

December 9th, 2015 by

Winner: Trisha Cardoso, Showtime Networks Inc. Executive Vice President, Corporate Communications Trisha Cardoso is a visionary leader at SHOWTIME, inspiring and motivating the entire company to think outside of the box. She is extremely creative… Continued

2015 PR People Awards: Social Media Professional of the Year

December 9th, 2015 by

Winner: Kelly Mahoney, CompTIA Social Media Manager Kelly Mahoney is the acknowledged social media expert at CompTIA. She has transformed the position and elevated the profession of social media through her work. By combining the… Continued

2015 PR People Awards: Account Director or Supervisor of the Year

December 9th, 2015 by

Winner: Lauren Musiol, Managing Supervisor, GYMR Public Relations Lauren Musiol has had an amazing year, generating remarkable results for many of GYMR Public Relations’ major clients, including the highly innovative Banner Alzheimer’s Institute, the Blue Shield… Continued