While still early days, the track record among brands trying to develop content marketing programs has been decidedly dicey.
If GoDaddy had considered the clout, passions and research acumen of animal rights advocates it probably would have scratched its lost-puppy Super Bowl ad when it was first proposed. But in the battle for media attention in Super Bowl week, GoDaddy put points on the scoreboard.
You would think that the proliferation of social platforms and mobile devices would spell doom for email marketing/campaigns. Not so. Get reacquainted with an enduring PR tool—email.