Crisis Management

How To Deftly Manage User Content on Facebook

May 31st, 2010 by

The ability to anticipate problematic user comments and the development of a comprehensive "Rules of the Road" will help keep a Facebook crisis at bay.

Curing Leadership Lip Dislocation During a Crisis

May 17th, 2010 by

The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady.

CEO Reputation, Response Weigh Heavily in BP and Massey Crises

May 10th, 2010 by

No matter how well rehearsed your crisis communications plan is, success in any crisis is still dependent on your “communicator in chief,” otherwise known as the CEO.

Public Relations: The ‘Heart’ of a Chapter 11 Filing

May 10th, 2010 by

In the high-stakes atmosphere of a Chapter 11 filing, PR can help soften the blow to stakeholders.

PR and Reality TV: High Anxiety, Higher Brand Recognition

April 19th, 2010 by

The ability to get the message out to millions of people drove 1-800-Flowers’ decision to participate in Undercover Boss, where the boss pretends to be a regular working stiff and, hopefully, learns valuable lessons from his rank-and-file employees.

Toyota’s ‘Trust Bank’ Is Open for Business

March 15th, 2010 by

The findings of a recent study out of Rice University’s Jones Graduate School of Business show that despite hundreds of negative stories generated by the press and predictions of Toyota’s demise by experts, customers remain loyal.

Countering Online Criticism and Avoiding the Streisand Effect

December 14th, 2009 by

This is the story of a murder and the unfortunate public relations consequences of such. In your entire professional life as a PR person, you will probably never find yourself representing a murderer wanting to clear their name.

Agency Beats the Odds in Helping Lebanese Child With Medical Difficulties

December 14th, 2009 by

Organization: ALO Cultural Foundation Agency: Unique Image Timeframe: Oct. 2006-Present As PR becomes more of an integral part of organizations’ strategic business plans, proving PR success is tantamount. While ROI is a prevalent measurement (and… Continued

10 Tips to Remember When Real Crisis Strikes

November 23rd, 2009 by

Michael Odle shares the following tactics he’s used during wildfires in California, the worst firefighter aviation accident in U.S. history and the recent emergency flood operations in North Dakota.

IHOP Gets Egg on Its Face After Humane Society Goes on Offensive

November 2nd, 2009 by

In this PR News case study, we look at the Humane Society’s tactics in its efforts to draw attention to what it deemed animal cruelty at egg-supplier International House of Pancakes, and at IHOP’s measured response to the multi-platform campaign.