Crisis Management

NBC’s Brian Williams Apologizes for Misremembering Iraq War Incident

February 5th, 2015 by

Brian Williams is being lambasted for falsely claiming he was aboard a helicopter that was “hit and crippled” by enemy fire during the invasion of Iraq in 2003. Even 12 years later, a lie, mistruth or “misremembered” incident can and will come back to haunt you.

Nationwide Defends #MakeSafeHappen Super Bowl Ad About Child Deaths

February 2nd, 2015 by

Nationwide Insurance’s Super Bowl ad featured the ghost of a young boy narrating scenes in a life he didn’t get to live because of an accident, and critics didn’t take kindly to it. Still, if you subscribe to the “no such thing as bad publicity” dictum, the spot was a win for the insurer.

Melding Social Media With Crisis Management

February 2nd, 2015 by

A quartet of communicators chime on how social media is altering crisis management.

Comcast Is Sorry for Changing Customer’s Name to ‘A**hole Brown’ on Bill

January 29th, 2015 by

Comcast is no stranger to bad press generated by its customer service team. This week, the company is suffering another PR headache after one of its employees changed a customer’s name to “A**hole Brown” on his bill.

How to Tell a Story When It’s Not a Great Story

January 27th, 2015 by

Taking hold of the narrative is one way of trying to manage a crisis. However, in an increasingly fragmented media universe, communicators need multiple tools to manage and communicate about crises.

Formulate Your Crisis Communications Plan Now

January 26th, 2015 by

PR pros can no longer assume their company or organization is immune to trauma. As a crisis communicator, when something horrible happen are you prepared for an immediate response? Do you have a recovery plan for your brand? A crisis plan that you test, and update annually?

Media Management: Navy Pier PR a Lifesaver After Media Snafu

January 26th, 2015 by

A major complication arose when, on the eve of an important press announcement, a Chicago Sun-Times columnist reported incorrectly that Navy Pier would “sell naming rights” to redevelopment project which had been sponsored by a legacy gift.

As ‘Deflategate’ Unfolds, Patriots Enter Full-On Damage Control

January 22nd, 2015 by

The New England Patriots could not make ‘Deflategate,’ the still-developing story about the team using deflated footballs during Sunday’s AFC Championship Game go away. Watching how the Patriots handle full-on damage control mode should provide professional communicators with some key crisis communications lessons.

3 PR Takeaways From Chipotle’s ‘Pulled’ Pork

January 15th, 2015 by

No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.

PR Insider: The Lost Art of Reputation Management

January 12th, 2015 by

We need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.