Crisis Management

A Rutgers PR Fumble, at the Expense of a Newspaper, Underscores an Uncertain Time for Media

April 7th, 2014 by

Sure, we now live a digital age, but we thought the expression, “Never argue with a man who buys ink by the barrel” was still apt for the latest PR debacle at Rutgers University: Rutgers University Athletic Director Julie Hermann saying to a journalism class, “That’d be great” about the prospect of The (Newark, N.J.) Star-Ledger dying. PR pros can commence wincing.

Paternity Leave Comments by Boomer Esiason Set Off ‘Dumbest Sports Controversy in Memory’

April 4th, 2014 by

Good advice for those, like Esiason and Francesa, who have a voice with any sort of reach: stay out of family matters and don’t tell women what to do with their bodies.

5 Tips for Handling the Hate on Yelp

April 3rd, 2014 by

If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.

4 Ways for CEOs to Minimize Damage in a Crisis

April 2nd, 2014 by

Things for GM are likely to get worse before they get better, but the company’s CEO offers a lesson on what a manager can do to mitigate crisis damage.

How To Enhance Crisis Management Efforts

March 31st, 2014 by

The International Public Relations Research Conference (IPRRC), better known as “The Miami Conference,” gathers academics and PR professionals for three intense days that offer the opportunity to hear more than 100 research papers presented by the world’s leading thinkers in public relations.

From Russia to China and Back: Managing PR in an Unpredictable World

March 28th, 2014 by

PR is global. You can’t predict what will happen around the world. But you can prepare.

GM’s “Internal” Recall Video Really Meant for Wider Audience

March 18th, 2014 by

General Motors’ chief executive Mary T. Barra explained the company’s second massive round of recalls in as many months, saying, “Something went very wrong in our processes in this instance, and terrible things happened.”

Target Photoshops its Way Into Bad PR

March 13th, 2014 by

Target’s “Thigh Gap” results in major blowback for the retailer.

Crisis-Proof Your Social Strategy With Policies, Protocols and Community Trust

March 11th, 2014 by

For brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level.

Managing PR for Tourism Clients When Natural Disasters Strike

March 3rd, 2014 by

Ongoing communications continues throughout the duration of the storm, until the “all clear” is given and PR can alert U.S. media that the area is back in business for visitors.