No matter how well rehearsed your crisis communications plan is, success in any crisis is still dependent on your “communicator in chief,” otherwise known as the CEO.
In the high-stakes atmosphere of a Chapter 11 filing, PR can help soften the blow to stakeholders.
The ability to get the message out to millions of people drove 1-800-Flowers’ decision to participate in Undercover Boss, where the boss pretends to be a regular working stiff and, hopefully, learns valuable lessons from his rank-and-file employees.
The findings of a recent study out of Rice University’s Jones Graduate School of Business show that despite hundreds of negative stories generated by the press and predictions of Toyota’s demise by experts, customers remain loyal.
This is the story of a murder and the unfortunate public relations consequences of such. In your entire professional life as a PR person, you will probably never find yourself representing a murderer wanting to clear their name.
Organization: ALO Cultural Foundation Agency: Unique Image Timeframe: Oct. 2006-Present As PR becomes more of an integral part of organizations’ strategic business plans, proving PR success is tantamount. While ROI is a prevalent measurement (and …
Michael Odle shares the following tactics he’s used during wildfires in California, the worst firefighter aviation accident in U.S. history and the recent emergency flood operations in North Dakota.
In this PR News case study, we look at the Humane Society’s tactics in its efforts to draw attention to what it deemed animal cruelty at egg-supplier International House of Pancakes, and at IHOP’s measured response to the multi-platform campaign.
With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy …
Before: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your …