PR played a critical role in convincing visitors to return to the Big Easy despite intense negative media attention.
NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.
It’s a matter of scale, of course, but surely there are plenty of communicators and PR pros who can relate to having to deal with a severe crisis (with a lot of moving parts) that could result in severe erosion of the brand or organization.
It’s a delicate balance for PR pros and communicators: What is your obligation to consumers when your online products and services have been compromised in some way?
While the crisis and reputation management boat has almost definitely sailed for Sterling and the Clippers PR team, there are still some valuable lessons to learn from how this story has played out.
While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges.
“Stay inside and wait” will likely go down as one of the worst—and most deadly—messages ever communicated in a crisis.
In the minutes and hours that followed the bombing, the Boston Athletic Association (BAA) embarked upon an unexpected crisis communications campaign using social media.
On April 15 Google is giving consumers a chance to buy Google Glass for one day only. The tech giant is betting that people not only will shell out $1500 for Google Glass, but build buzz about the wearable technology. However, the product rollout could be marred by what may be a brewing crisis for Google.