Case Study: Credit Card Payments Company ‘Runs to the Light’ as Security Breach Puts Reputation and Profits in Jeopardy
Heartland Payment Systems’ willingness to be quick and transparent pays reputation dividends.
With all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons.
Liz Mair of Hynes Communications on what BP could have done better from a digital PR perspective.
Quick Study: Public Trusts Media in Spill; Companies Socially Wary; Online Stakeholders Important; 50+ Set on Facebook
â–¶ Public Trusts Media in BP Leak: According a recent survey findings by Pew Research Center, the public expresses far more trust in the news media for information about the Gulf oil leak than it …
According to the findings of an Adweek Media/Harris Poll by Harris Interactive, almost three-quarters (74%) of Americans say when a celebrity endorser gets involved in a scandal, it doesn’t impact the way they feel about the brand or brands they endorse.
As the public’s anger builds over the Gulf oil spill disaster, just who gets the blame and what should the government and BP be focusing on from a PR standpoint?
The ability to anticipate problematic user comments and the development of a comprehensive "Rules of the Road" will help keep a Facebook crisis at bay.
The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady.
In the high-stakes atmosphere of a Chapter 11 filing, PR can help soften the blow to stakeholders.
No matter how well rehearsed your crisis communications plan is, success in any crisis is still dependent on your “communicator in chief,” otherwise known as the CEO.