Crisis Management

How To Rebuild a City’s Image

May 12th, 2014 by

PR played a critical role in convincing visitors to return to the Big Easy despite intense negative media attention.

NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat

May 7th, 2014 by

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.

What Would the NBA Commish Do? How to Manage Stress in a Crisis

April 30th, 2014 by

It’s a matter of scale, of course, but surely there are plenty of communicators and PR pros who can relate to having to deal with a severe crisis (with a lot of moving parts) that could result in severe erosion of the brand or organization.

Browser Flaw Creates Major Communications Challenge for Microsoft

April 29th, 2014 by

It’s a delicate balance for PR pros and communicators: What is your obligation to consumers when your online products and services have been compromised in some way?

Donald Sterling Put the Whole NBA in Crisis Mode. What if You Were His Communications Pro?

April 28th, 2014 by

While the crisis and reputation management boat has almost definitely sailed for Sterling and the Clippers PR team, there are still some valuable lessons to learn from how this story has played out.

Using Social Media as a Digital Life Preserver in Crisis Communications

April 22nd, 2014 by

While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges.

A Ferry Tragedy, and a Wake-Up Call for Communications Pros

April 18th, 2014 by

“Stay inside and wait” will likely go down as one of the worst—and most deadly—messages ever communicated in a crisis.

Crisis Response Lessons Learned from the Boston Marathon Bombings

April 14th, 2014 by

In the minutes and hours that followed the bombing, the Boston Athletic Association (BAA) embarked upon an unexpected crisis communications campaign using social media.

Brand Familiarity Across the Board

April 14th, 2014 by

CoreBrand ranking shows the high-tech sector (naturally) gaining more familiarity in 2013, as did the credit card industry. Familiarity, of course, can often be a double-edged sword.

One Day Google Glass Sale Could Get Smudged by Perception

April 14th, 2014 by

On April 15 Google is giving consumers a chance to buy Google Glass for one day only. The tech giant is betting that people not only will shell out $1500 for Google Glass, but build buzz about the wearable technology. However, the product rollout could be marred by what may be a brewing crisis for Google.