Crisis Management

FAFSA Confirms Own Stereotype with Kristen Wiig ‘Help Me. I’m Poor.’ Tweet

June 26th, 2014 by

While FAFSA is not actually responsible for giving out loans, reminding those who have used your service that they are poor—the same people who are currently shouldering the largest debt burden in history—is a terrible communications tactic.

Walmart Picks a Fight with The New York Times: Good PR or Bad?

June 24th, 2014 by

What happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR?

3 Things That Went Wrong with Delta’s U.S.-Ghana World Cup Tweet

June 17th, 2014 by

After Delta tweeted congratulating the U.S. men’s national soccer team on their win over Ghana on Monday night, negative feedback starting rolling in almost immediately.

PR Pros Must Lead as Companies Emerge from Scandal

June 16th, 2014 by

PR pros can play a meaningful role in rehabbing scarred brands by creating a comprehensive plan to ensure that communications initiatives do not get stalled at any middle level.

DNA Brands’ False Press Release Leads to Resignation of CEO

June 12th, 2014 by

Professional communicators have debated the evolving role of the press release with increasing frequency over the past few years, but DNA Brands Inc., makers of a line of energy drinks, proved this week that the press release is still a very important tool.

When Your Actions Are the Message

June 9th, 2014 by

Detroit’s financial emergency and trip through Chapter 9 bankruptcy have been more than 60 years in the making, so it is no surprise that the crisis management lifespan for this event is longer and more protracted than others.

Seeking an Evolved Model in Communications Leadership

June 9th, 2014 by

The PR field has perhaps undergone more transformation in the past five years than in the previous two or three decades. Changes in the way content is produced, distributed and consumed have had a dramatic affect on marketing communications, from mobile to social media. But there may be an even more profound change afoot.

Wal-Mart in Crisis Response Mode After Tracey Morgan Crash

June 9th, 2014 by

The events that transpired early on Saturday morning involving a Wal-Mart truck and comedian Tracey Morgan certainly won’t help the retailer’s embattled image.

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Jonah Hill’s Apology: ‘Use Me as an Example of What Not to Do’

June 4th, 2014 by

When celebrities apologize for bad behavior or hateful language, sometimes it seems like they’re more sorry for getting caught. Not so Jonah Hill. Last weekend, Hill was caught video using a gay slur
directed at a paparazzo, and on Tuesday the actor went on “The Tonight Show” to face the music head-on.

Social Media Icon Awards: Twitter | Crisis Management Campaign

June 2nd, 2014 by

Winner: Southern California Edison – Visalia Outage: SCE Social “Comes to the Rescue” When the power is out, Southern California Edison’s (SCE) customers can’t turn on the TV. They may not be able to access… Continued