Crisis Management

Communicating Bad News: How Microsoft’s CEO Announced Massive Layoffs

July 17th, 2014 by

Delivering bad news to your company—especially news as bad as Microsoft’s impending layoffs—is never easy. How can you best communicate this type of news to your company?

Comcast’s Horrific Example of ‘Customer Service’ Prompts an Apology

July 16th, 2014 by

Comcast is currently getting a thorough lambasting after a recording of a terrible customer service call was uploaded to SoundCloud. It certainly won’t help negative public perception of the brand.

Why Did George Clooney Engage the Daily Mail?

July 11th, 2014 by

Clooney’s public lambasting of a news source that many already regard as untrustworthy is surprising. But his decision to take action and set the facts straight provides an example of how the target of a negative story can fight back against irresponsible journalism—and win.

Communications Lessons in the Demise of a Cupcake Company

July 8th, 2014 by

It’s dunzo for Crumbs. The cupcake company on Monday said that it was shuttering all its stores and filing for Chapter 7 bankruptcy liquidation. Could a different PR strategy have saved the bakery company?

Hunger Program Persists Despite Government Shutdown

June 30th, 2014 by

Nonprofit localizes nationwide crisis For two weeks last October, the federal government of the United States shut down. The opposing sides of the Affordable Care Act reached what seemed to be an

FAFSA Confirms Own Stereotype with Kristen Wiig ‘Help Me. I’m Poor.’ Tweet

June 26th, 2014 by

While FAFSA is not actually responsible for giving out loans, reminding those who have used your service that they are poor—the same people who are currently shouldering the largest debt burden in history—is a terrible communications tactic.

Walmart Picks a Fight with The New York Times: Good PR or Bad?

June 24th, 2014 by

What happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR?

3 Things That Went Wrong with Delta’s U.S.-Ghana World Cup Tweet

June 17th, 2014 by

After Delta tweeted congratulating the U.S. men’s national soccer team on their win over Ghana on Monday night, negative feedback starting rolling in almost immediately.

PR Pros Must Lead as Companies Emerge from Scandal

June 16th, 2014 by

PR pros can play a meaningful role in rehabbing scarred brands by creating a comprehensive plan to ensure that communications initiatives do not get stalled at any middle level.

DNA Brands’ False Press Release Leads to Resignation of CEO

June 12th, 2014 by

Professional communicators have debated the evolving role of the press release with increasing frequency over the past few years, but DNA Brands Inc., makers of a line of energy drinks, proved this week that the press release is still a very important tool.