Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.
In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help.
While crisis management is top of mind for most PR professionals, the following risk communication principles might just tip the scales from a negative to a positive crisis outcome.
If the BP communications debacle taught us anything, it’s that operations and PR must be in lockstep with each other during a crisis. That integration can be honed through carefully planned crisis simulations.
PR’s collaboration with outside agencies and groups is key to any successful campaign, and that extends to working with law enforcement when necessary. Here are tips from Levick Strategic Communications on how to best interact with the police.
Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year.
Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents.