While crisis management is top of mind for most PR professionals, the following risk communication principles might just tip the scales from a negative to a positive crisis outcome.
If the BP communications debacle taught us anything, it’s that operations and PR must be in lockstep with each other during a crisis. That integration can be honed through carefully planned crisis simulations.
Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year.
PR’s collaboration with outside agencies and groups is key to any successful campaign, and that extends to working with law enforcement when necessary. Here are tips from Levick Strategic Communications on how to best interact with the police.
Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents.
Case Study: Edgy Ad Campaign, With Hefty Digital, Traditional PR Support, Helps the Pistachio Come Out of Its Shell
After a contamination scare in early 2009, the pistachio had hit nut-bottom. Leave it to a crazy cast of characters—backed by a big media relations campaign—to not only bring the pistachio back from the dead, but make it a best-seller on the grocery shelves.
Should social media posts, tweets, videos and the like be saved by an organization? Or is it enough to depend on the platforms themselves when the need to find such content arises?