Crisis Management


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Biggest PR Blunders of 2012: Cultivate Communities Now to Mitigate a Crisis Later

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned. | MORE »

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How to Pitch During a Crisis: Lessons From Sandy

While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound. | MORE »

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Image Patrol: News Corp. vs. BBC: Crises Linger For Two Major Media Properties

While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared. | MORE »

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Use the Event Hazard/Outrage Scale as Preparation for Crisis Campaigns

Two leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly. | MORE »

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Tip Sheet: Identifying and Nailing the Online Defamer

It’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action. | MORE »

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Customer Service and PR: How One Discipline Helps the Other

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company. | MORE »

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Have Advance Crisis Knowledge? Better Use Your Time Wisely

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency. | MORE »

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PR Pressure Cooker: Balance, Boundaries Key in Handling Stress

Thanks to the 24/7, social media-fueled PR environment, the pressures of PR have never been greater. | MORE »

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Tip Sheet: Grilled About ROI? Ask About Value of Reputation

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began. | MORE »

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Timely, Measured Responses to Posts Result in the Tweet Smell of Success

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts. | MORE »

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