Crisis Management

What’s the Value of Shock PR? Urban Outfitters Appears to Mock Kent State Massacre

September 16th, 2014 by

The conventional wisdom is that there’s no such thing as bad PR. If you’re being talked about, there’s business value. And anyway, you can always apologize for your transgressions later, right? When you write about… Continued

PR Pros Need Better Strategies to Handle Crises

September 15th, 2014 by

This year is no exception to the numerous PR crises that have been worsened by faulty actions of crises specialists and clients.

What Makes an Effective Crisis Spokesperson?

September 12th, 2014 by

A good spokesperson will deliver corporate messages correctly. A great spokesperson will earn the public’s trust. During a crisis, which is usually where corporate spokespeople are introduced, being an effective spokesperson is a tremendous advantage.

Did CBS Take Low Road by Canceling Rihanna?

September 12th, 2014 by

Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring.

4 Ways to Prepare for a Social Media Crisis

September 10th, 2014 by

Whether the damage is self-inflicted or the result of a difficult topic resurfacing, professional crisis communicators argue that the success or failure of a crisis response depends on the preparation done before the crisis actually occurred.

5 Keys to Successful Workplace Crisis Communications

September 9th, 2014 by

Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps to take in advance to ensure successful message management.

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Racist Email Comments Force Atlanta Hawks Owner to Sell Team

September 8th, 2014 by

As the NBA tries to move past the embarrassing episode of ex-Clippers owner Donald Sterling, the majority owner of the Atlanta Hawks, Bruce Levenson, announced Sunday that he is selling his stake in the team after the league became aware of racist comments he made via email.

PR Insider: 8 Tips for Effective Crisis Planning

September 8th, 2014 by

You have to think about and plan for the possibilities of what could happen to your organization—those big, scary and hard to talk about possibilities that are beyond your control.

Malaysia Airlines Apologizes for Ill-Advised ‘Bucket List’ Promo

September 4th, 2014 by

This week, Malaysia Airlines brought on one of the most baffling bad PR stories in recent memory when it launched the “My Ultimate Bucket List Campaign.”

4 Key Elements of a Crisis Communications Team

September 3rd, 2014 by

There are certain qualities that should stand out among candidates when assembling a crisis communications team.