It’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors.
Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.
The Appalachia division of Chevron distributed 100 gift certificates for free pizza to Pennsylvania residents after a natural gas well explosion.
Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.
Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.
Successful prep for a crisis is similar to coaching a sport in that it’s effective when participants have necessary skills and have practiced applying them to a variety of situations.
Crises come in all varieties, but some are worse than others. The kind the emerge suddenly, but then evolve slowly are the worst, and the hardest to deal with.
Michael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology.