Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012.
A blogger has called you out on one of your company’s products—there is extreme pressure on you to quell the rising outrage, or perhaps even to reverse your decision.
While communicators must be sensitive in what they pitch to the media during a disaster, opportunities abound.
While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.