Crisis Management


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A Social Media Checklist for Your Crisis Communications Plan

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face. | MORE »

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Tinder’s Tweets Take It Beyond Core Audience

Was Tinder’s tweet storm a planned PR stunt? Or was it an emotionally devoted, yet slightly unhinged employee?  | MORE »

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Report Card: Cosby, Planned Parenthood Diverge on Strategy and Effectiveness

There is nothing pretty about the Planned Parenthood crisis or the situation confronting Bill Cosby. Abortion and sexual assault are controversial and uncomfortable topics. Both are indicative of how society traditionally has viewed subjects that no one wanted to talk about—and how that is changing rapidly. | MORE »

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7 Points to Consider When Your Brand Gets Involved in Social Issues

Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up? | MORE »

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10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence

A business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation. | MORE »

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The Week in PR, July 27 – August 3

APCO’s new crisis management offering, best cities for PR specialists and PR Movers | MORE »

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5 Tips for When PR Firms Play With Fire

Taking on an infamous client surrounded by such deafeningly negative sentiment as Walter Palmer needs to be a carefully calculated decision. | MORE »

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4 Lessons From Tom Brady’s Latest PR Play

On Wednesday, Brady took to Facebook, issuing a 500-word statement responding to allegations that he destroyed potential Deflategate evidence. Let’s take a look at four specific lessons PR pros can learn from his latest reputation management move. | MORE »

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Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators

Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends? | MORE »

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Hacker Gives NY Mag Cosby Cover Unexpected PR Boost

Score another for good ol’ print media—and check the reaffirmation box that you foster what you condemn. | MORE »

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