You saw the headlines Sept. 8 and 9 discussing the record payment of $185 million Wells Fargo made to regulators. The basic details surrounding the reason for this fine also are well known: Some 5,300… Continued
Wells Fargo became part of a club Sept. 9 that it had no interest in joining. For want of a better term, we’ll call it a crisis club, although the media and PR practitioners use that word too loosely when describing smaller issues and dilemmas. Full disclosure: The crisis club exists only as a conceptual construct. Sort of like the fake Wells Fargo accounts.
The question of Hillary Clinton’s health has dogged her campaign for president well before she quickly left a ceremony in New York on Sept. 11 that honored the 15th anniversary of the World Trade Center attacks. Republican candidate Donald Trump has tweeted consistently that Clinton lacks the strength and stamina to be president.
There were high expectations as NBC News headed into what was referred to as a preliminary debate between the two presidential candidates. But for many the “Commander-in-Chief Forum” that aired on MSNBC on Sept. 7 crumbled in the hands of its host, the longtime “Today” show anchor, Matt Lauer.
We’re pretty sure Wells Fargo didn’t commit its recent goof for the benefit of teachers at the nearly 500 colleges and universities in the U.S. that have programs in PR, advertising, strategic communications and integrated marketing communications. Still, the financial brand’s inexcusable print ads, which seemed to urge youngsters to forego careers in the arts in favor of positions in science and technology, provided excellent lecture material for instructors teaching the estimated 51,000+ students enrolled in PR, advertising and strategic communications courses.
An undisclosed IT problem disrupted the British Airways’s check-in process at airports around the world causing lengthy delays. But for many that were stuck on the ground, the lack of information from the brand was less than ideal. Unlike other outages experienced by airlines like Delta and Southwest, British Airways focused on responding to people individually on Twitter with generic statements.
The European Commission’s ruling Aug. 30 that Apple must fork over $14.6 billion (plus interest) in unpaid taxes, due to Ireland having granted illegal preferential aid to Apple over 20 years, was certainly a heavy blow for the tech behemoth. But when it comes to a public response, the decision has given Apple a powerful ally: the United States government.
There is a fine line between adopting a social issue and taking a position on something so controversial that it quickly escalates from good intention to crisis. While this piece is not intended to determine the rightness or wrongness of Kaepernick’s act, from a communications perspective, here are a few things that PR pros should consider if someone from your organization is preparing to make a political statement.
Ryan Lochte, the embattled U.S. Olympic swimmer who falsely claimed to be robbed at gunpoint with three other swimmers in Rio de Janeiro, began an apology tour on Aug. 20. Speaking with NBC’s Matt Lauer and Felipe Santana of Globo, one of Brazil’s largest television networks, Lochte accepted responsibility for his actions, at times appearing on the verge of tears with Lauer. But some in the PR world said his apology and overall crisis communications leave much to be desired.