Crisis Management

Subway Manages Its Worst-Case Scenario With a Single Tweet

August 19th, 2015 by

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face.

Week in PR

August 18th, 2015 by

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?

Bezos’ Silence Haunts NYT Piece on Amazon’s Corporate Culture

August 17th, 2015 by

The voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative.

Tinder’s Tweets Take It Beyond Core Audience

August 13th, 2015 by

Was Tinder’s tweet storm a planned PR stunt? Or was it an emotionally devoted, yet slightly unhinged employee?

Report Card: Cosby, Planned Parenthood Diverge on Strategy and Effectiveness

August 10th, 2015 by

There is nothing pretty about the Planned Parenthood crisis or the situation confronting Bill Cosby. Abortion and sexual assault are controversial and uncomfortable topics. Both are indicative of how society traditionally has viewed subjects that no one wanted to talk about—and how that is changing rapidly.

corp_slider

7 Points to Consider When Your Brand Gets Involved in Social Issues

August 4th, 2015 by

Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up?

10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence

August 3rd, 2015 by

A business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation.

The Week in PR, July 27 – August 3

August 3rd, 2015 by

APCO’s new crisis management offering, best cities for PR specialists and PR Movers

Protesters gather outside Walter Palmer's dental practice.

5 Tips for When PR Firms Play With Fire

July 30th, 2015 by

Taking on an infamous client surrounded by such deafeningly negative sentiment as Walter Palmer needs to be a carefully calculated decision.

brady

4 Lessons From Tom Brady’s Latest PR Play

July 29th, 2015 by

On Wednesday, Brady took to Facebook, issuing a 500-word statement responding to allegations that he destroyed potential Deflategate evidence. Let’s take a look at four specific lessons PR pros can learn from his latest reputation management move.