In this edition of Crisis Averted, we’ve picked examples where we admit a PR crisis hasn’t occurred. Instead, they’re instances where something happened and the aftermath seems ripe for crisis. So, this month’s feature requires a question mark and could read: Have We Averted a Crisis?
Crisis Management
The Most Critical Piece of Counter-Crisis Infrastructure
August 15th, 2022 by Brett BruenGetting your company ready for crisis can seem overwhelming. Where do you start? What will really make an impact? The short answer is simple: start with your story.
Don’t Feed the Trolls: Lessons about Online Criticism
August 15th, 2022 by Deborah HilemanWe cannot view social media as nothing more than a sandbox for Gens Y and Z. Instead, embrace how media technology has changed the company-customer dynamic. Once you do, start adapting strategy to leverage changes and build respect and resilience in the face of criticism.
Buzz Box: Terms You Need to Know [August 2022]
August 15th, 2022 by Seth ArensteinEach month, we look at new terms picking up steam in the crisis landscape with a definition. This month, we look at ASDA and Blenderbot.ai.
The ‘Bad-Facts’ Crisis: Smart Yet Aggressive Communication and Values
August 15th, 2022 by Seth ArensteinDo PR crisis pros think or act differently when entering a situation that they know contains, for want of a better term, bad facts? We ask Abigail Greenheck, group SVP, Beehive Strategic Communications, and Daniel Rene, managing director, kglobal.
Discarding Crisis PR Tenets That Were Effective During the Ice Age
August 10th, 2022 by Arthur SolomonIt’s great to have experienced crisis communicators. Yet some traditional crisis response tactics no longer work. Here are a few.
Monkeypox Suffers from a Lack of Communication
August 9th, 2022 by Nicole SchumanIf medical information about monkeypox is not getting out to the right people, or even getting out at all, disinformation will spread.
Deshaun Watson Suspension Initiates PR Crisis Mode for NFL, Browns
August 1st, 2022 by Nicole SchumanCommunicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.
[VIDEO] PRNEWS Talks Summer Travel Comms with Travel + Leisure Co.
July 28th, 2022 by Nicole SchumanPRNEWS welcomed Travel + Leisure Co. to talk about tense summer travel, and how companies can quell travelers’ stress through communications.
Long Island Shows How Your Company Can Survive a Shark Attack
July 12th, 2022 by Dustin SigginsOn Sunday morning, July 3, a lifeguard participating in a training exercise at Smith Point beach, a park and swimming area off the Long Island, NY, coast received the shock of his life. A shark… Continued