After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.
Corporate Social Responsibility
Self-Police Your Green Claims Now, Don’t Be Sorry Later
October 11th, 2010 by PRNEWSExamine your green claims carefully and do everything you can to avoid the taint of greenwashing. If something is supposed to be "all natural," it had better be truly all natural.
Trust Factor: CSR No Substitute for a Visible CEO
September 27th, 2010 by Jim LukaszewskiCrisis expert Jim Lukaszewski says in the case of management problems, CEOs can’t hide behind corporate responsibility initiatives.
Communicating CSR: Stats Are Fine, Impact Stories Are Better
August 23rd, 2010 by PRNEWSCSR leaders UPS and Cisco Systems Canada share tips on how they communicate their CSR programs to stakeholders. Tip No. 1: Don’t just spout statistics.
CSR and Sustainability Should Not Stand Alone
August 9th, 2010 by Dave StangisRather than CSR and sustainability as stand-alone issues with solely external drivers, consider the rising expectations that stakeholders and customers have of today’s businesses.
Tying a Company’s Brand Message to Its Green Message
August 4th, 2010 by Susan NickbargSustainable Life Media’s 2010 Sustainable Brands conference in June brought together design communities, brand marketing professionals and sustainability experts to discuss innovation and the steps towards real sustainable brands. These are brands that achieve positive… Continued
Customers Will Spend More for Great Service; Public’s Perception of Green Brands Decidedly Positive
July 26th, 2010 by PRNEWSMore than 60% of Americans surveyed say they will spend of average of 9% more when they believe a company provides excellent service.
Voice & Choice Initiatives Drive Optimal Employee/CSR Buy-In
July 12th, 2010 by PRNEWSEmployees are crucially important stakeholders in all CSR initiatives, and giving them a voice in their development is a sure way to get them involved from inception through execution.
Use Community Access TV to Get Your Message Out
June 21st, 2010 by PRNEWSFor smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform.
CSR Garners Solid Media Share of Voice, But For the Wrong Reasons
May 31st, 2010 by PRNEWSCorporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired.