Corporate Social Responsibility

Carmichael Lynch Spong stepped up to the plate during the Minnesota Twins’ 2010 season by donating money and community service hours to match each of the Twins’ 749 runs batted in.

Lockheed Martin’s Go Green Campaign covered a wide range of environmental initiatives, from reducing the company’s impact in water usage, landfill waste and energy usage to to creating 150 Green Zones, including one in Afghanistan.

Winner: Tom Buckmaster, President, Honeywell Hometown Solutions, Honeywell International Under Tom Buckmaster’s watch, Honeywell Hometown Solutions has become a leader among agencies nationwide in the CSR space. Buckmaster focuses Honeywell’s community outreach and philanthropic efforts on… Continued

Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.

As consensus-building experts, communications pros are uniquely qualified to help their organizations get started with sustainability programs.

More than 66% of Latinos in the U.S. would be more inclined to buy products and services from companies that demonstrate a strong and visible commitment to their communities.

According to MIT Sloan Management Review and The Boston Consulting Group, 70% of sustainability "embracers" say their organizations have a competitive edge on their rivals.

Reporting your organization’s CSR efforts has become an essential part of its "story." Here are six strategic and tactical pitfalls to look out for when planning and executing a CSR report.

Without the advantages of a broad consumer base, B2B companies must look to their own employees to help get core messages out. Four communications execs from top B2Bs tell how they align internal comms with brand messaging.

Corporate giving is not about just cutting a check anymore, it’s about having clear expectations of the mutual benefits for both fund provider and recipient.