Corporate Responsibility

Management POV: Help Your New CEO Meet the Insomnia Challenge

March 26th, 2012 by

PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.

Earth Day an Annual Reminder of CSR Authenticity and Transparency

March 21st, 2012 by

Earth Day may include composting and dumpster diving, but it’s also become a day to introduce strategic CSR messages.

Trust in Financial Services Rises, But Still Ranks Low

March 20th, 2012 by

The latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith.

PR News Announces Winners of 2012 Nonprofit PR Awards

March 15th, 2012 by

Excellence in nonprofit communications was celebrated at a luncheon event at Washington, D.C.’s National Press Club on March 15.

2012 Nonprofit PR Awards: Social Responsibility

March 15th, 2012 by

The Office Depot Foundation and JKG Group won the 2012 Nonprofit PR Award for "Social Responsibility" for the "Office Depot Foundation National Backpack Program."

2012 Nonprofit PR Awards: Corporate/Nonprofit Partnership

March 15th, 2012 by

The 2012 Nonprofit PR Award in the category of "Corporate/Nonprofit Partnership" was awarded to two campaigns: Discovery Education and the Siemens Foundation for the "Siemens STEM Academy"; and Scholastic Inc. and the Alliance for Young Artists & Writers for "The Scholastic Art & Writing Awards."

5 Ways to Avoid Crafting a Hollow Environmental Credo

March 13th, 2012 by

The first step in creating an environmental credo for a company is to understand which issues the CEO feels strongly about.

Will a New CEO Help Johnson & Johnson Regain Its Mojo?

February 22nd, 2012 by

The news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued

Dow Digs In Its Heels as an Olympics Sponsor

February 21st, 2012 by

One of the major sponsors of the upcoming Olympics, Dow Chemical rejects a link being made to a 1984 environmental tragedy in Bhopal, India, caused by a company it acquired in 2001.