Career Advice


Skills PR Pros Will Need for Success in 2020 and How to Build Them Now

June 20th, 2016 by

As target audiences change, the tools for engaging them evolve, and machines enable us to do our jobs faster and more accurately. Our core function remains the same, however. PR pros still will be responsible for creating stories that educate, influence and connect people with our organizations and brands. To thrive in 2020, communications professionals will need to become more creative, have strong cognitive flexibility, collaborate, be emotionally intelligent and develop the grit necessary to constantly challenge the status quo. Here are ways to start building these important skills now.

2015 PR News Salary Survey: PR Compensation and Benefits Report

June 15th, 2016 by

2015 PR News Salary Survey: PR Compensation and Benefits Report (click link to view)

2016 PR News Salary Survey: PR Compensation and Benefits Report

June 15th, 2016 by

2016 PR News Salary Survey: PR Compensation and Benefits Report (click link to view)

PR News Salary Survey: Despite Modest Raises PR Pros Satisfied With Pay, Career Choice

June 6th, 2016 by

39% of PR pros told us their salary increases were modest (1%-3%) (Figure A). In addition 32% received no salary increase or said salary increases did not apply to them. As in 2015, most PR pros (87%) in 2016 said they were very or moderately satisfied with their occupation and, believe it or not, their pay packages (68%) (Figure C).


8 TED Talks That Teach Public Speaking (Infographic)

May 25th, 2016 by

Nervous about speaking in public and worried that it’s holding you back in your PR career? Help is on the way. Effective public speaking is the subject of PR News’ June 23 webinar, which will feature presenters Leticia Ebb of Northrop Grumman Corp., Jonathan Rick of The Jonathan Rick Group and Dan Weckerly of the Valley Forge Tourism & Convention Board.

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A Former Intern’s Guide to Making the Most of an Internship

May 13th, 2016 by

The ambiguity around the question of whether or not you’ll get the job after your internship isn’t really all that important. It’s great to get the offer, but what’s really important is making the most out of your time spent in the working world. For those out there who’ve already locked down their summer internships, or even if you’re still looking or considering making the jump, here are a few things I learned from my internship with PR News.


Loving Communications: 10 Tips to Help Humanize Your Brand’s Message

May 2nd, 2016 by

Science is deceptively void of emotion. There’s a Big Bang, a periodic table and numbers. But they can get awfully dry, and so can technology—at least on the surface.


Org Chart: An Integrated PR Team Built to Thrive in a Complex Landscape

April 18th, 2016 by

There’s little doubt that successful communicators need to constantly adapt to myriad changes in content creation and distribution.

“The digital age has not made [being a communicator] simpler,” says Erin Streeter, SVP, communications, National Association of Manufacturers(NAM). “The talent and infrastructure needed to be successful is greater and more complex than ever,” she says. Her org chart illustrates this.


4 Tips to Help Communicators Create Meaningful Consumer Engagement

April 11th, 2016 by

The path to effective engagement in any sector can be far from easy. In healthcare, while there are countless opportunities to connect with patients, making engagement meaningful and successful still can pose problems. Similar to the target audience for many brands, patients are a diverse group, representing every demographic cohort. There is no one way to reach them all.


Infographic: 5 Tips for Young PR Pros

April 6th, 2016 by

Veteran communicators are already comfortable navigating the ebbs and flows of a dynamic career like PR. That’s why it’s so important for young PR pros to stay on the cutting edge of the industry; not only to best serve their companies and clients, but to also secure a long and fruitful career in communications. Here are five tips that every burgeoning PR pro should keep in mind.