Career Advice

Steering the Right Content

May 11th, 2015 by

For Jeff Kuhlman, VP of global communications for Nissan Motor Co., it’s crucial to get out the company message as it relates to the three biggest challenges facing the automotive industry: autonomous driving; zero emissions; and the connected car.

The Week in PR, May 4 – May 11

May 11th, 2015 by

Airbnb sends a strong message and Walmart’s insult to injury.

PBJ

3 Tips to Make PR and IT Work Together More Effectively

May 6th, 2015 by

In the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts.

When Opportunity Knocks

April 27th, 2015 by

Although I wanted to stay in San Francisco and was fearful of the unknown, I just knew that this was an excellent career opportunity, so I made the move.

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8 Rules to Sharpen Your PR Writing

April 21st, 2015 by

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.

time 100 most influential

10 Inspiring Quotes from TIME’s 100 Most Influential People

April 16th, 2015 by

TIME announced its annual list of the 100 Most Influential People on Thursday. The list reads like a Who’s Who of humanity, spanning genders, generations, ethnicities and professions. Let’s take a look at 10 inspirational quotes from those who made the list this year.

How to Make Your Quotes, Well, More Quotable

April 13th, 2015 by

For news releases and other public relations materials, maybe the goal isn’t for your CEO’s quotes to end up in Bartlett’s but to make some of the clips in tomorrow’s news roundup.

The Week in PR

April 13th, 2015 by

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret.

For PR, Vying for Attention is Becoming the New Currency

April 13th, 2015 by

The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity.

Using Visuals in Content/Strategic Marketing

April 13th, 2015 by

When it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences.