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Proving the Worth of PR by Measuring New Audiences

In order to tie PR to sales, we need to understand the processes by which PR’s outcome (audiences) becomes part of the sales process. | MORE »

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Communicating With (and Around) Business Silos

The art of networking is just as important inside a company as outside of it. | MORE »

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Media Consolidation Creates New Opportunities for PR Pros

As the tectonic plates of media continue to shift to online properties and social media platforms, traditional media outlets are trying to gobble up competitors and consolidate the assets. | MORE »

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It’s Not the Numbers, It’s the Context

At some point, no matter how sophisticated your data, a human being is going to need to interpret it and take action based on that view. | MORE »

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How To Sharpen Your Networking Skills

Networking is not a frenzied process that results in a pile of business cards. It’s about using shared interests to develop and maintain mutually beneficial relationships. | MORE »

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Model Behavior

C-suite managers who go it alone are probably going against the tide—at least when it comes to appealing to millennials, who think an inability to take advice from others shows weak leadership. | MORE »

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Comcast Debacle Points Out Need for HR/PR Collaboration

The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators. | MORE »

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It’s Time for Action on PR Standards

Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action. | MORE »

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How To Clean Up Dirty Data (and Polish PR)

With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.  | MORE »

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Melding with Millennials

For PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams. | MORE »

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