Subscription Content

love-images-12

Loving Communications: 10 Tips to Help Humanize Your Brand’s Message

May 2nd, 2016 by

Science is deceptively void of emotion. There’s a Big Bang, a periodic table and numbers. But they can get awfully dry, and so can technology—at least on the surface.

The Week In PR

May 2nd, 2016 by

The Week In PR

instagram-generic-1920-800x450

Instagram’s Multigenerational Appeal Offers Brands Wide Targeting Choices

April 25th, 2016 by

With attention spans diminishing and the appeal of video and images rising, it seems like the present moment is perfectly suited to Instagram’s quick-hit, low-verbiage, less-is-more characteristics.

PRSA-Chicago_NIRI-Chicago_Crisis-Communications-Panel_724x347

8 Time-Tested Crisis Communications Tips You Can Adopt for Your Brand

April 25th, 2016 by

In potential crisis situations, UNOS invokes a crisis communications plan and involves UNOS executive staff members and elected officers.

interview-tv-news

PR Tactics From a Former Reporter: How to Prepare for a Media Interview

April 25th, 2016 by

As a local and network news reporter, I conducted thousands of interviews over nearly two decades. Yet it was only after I made the leap into strategic and crisis communications that I fully appreciated the complex dynamic at play.

The Week in PR

April 25th, 2016 by

The Week in PR

Barcelona-Principles

PR News Measurement Survey: Awareness of Barcelona Principles Trending Upward Slowly

April 25th, 2016 by

Is the glass half empty or half full? That’s the dilemma raised by the latest PR News survey about measurement practices. On the upside, more PR pros appear to be relying on measurement than previously. The flip side is the pace toward a more analytical mindset is incremental.

SEO1

7 Steps of SEO: A Step-by-Step Guide to Search Engine-Friendly Content

April 25th, 2016 by

Since PR professionals often are charged with developing effective online content, this article details six steps for creating search engine-friendly content.

Hierarchical

Org Chart: An Integrated PR Team Built to Thrive in a Complex Landscape

April 18th, 2016 by

There’s little doubt that successful communicators need to constantly adapt to myriad changes in content creation and distribution.

“The digital age has not made [being a communicator] simpler,” says Erin Streeter, SVP, communications, National Association of Manufacturers(NAM). “The talent and infrastructure needed to be successful is greater and more complex than ever,” she says. Her org chart illustrates this.

hashtag_3

5 Hashtag Tips to Help You Promote Your Brand Without Stumbling Into Dreaded Inauthenticity

April 18th, 2016 by

Brands and organizations from Lifetime Movie Network (LMN) to the member unions of the AFL-CIO last week hopped on one of the week’s trending hashtags #EqualPayDay, celebrating a holiday that brings attention to the disparity between the pay of men and women in some sectors.