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How Millennials Can Help Your Brand Succeed and What They Seek in Return

March 13th, 2017 by

As you seek entry-level talent for your organization do you wonder what college students are learning and how it is priming them for PR careers? To inform you, the senior executive, about this we asked newly minted PR pros Farley Fitzgerald, communications manager, National Geographic Society, and Ariel Miller, account manager, INK PR, to share their thoughts. Their former professor, Dr. Julie Lellis, also provides insight on how good academic programs should shape our generation’s best communicators.

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The Week In PR

March 13th, 2017 by

Our weekly roundup of trends, news and personnel moves in the PR industry. This week we feature stories about keeping watch over your LinkedIn account, new rules in Britain for brands and influencers and Verizon’s Torod Neptune departs for Lenovo.

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How Influencers, a Road Trip and Video Helped Duck Tape Fly High

March 6th, 2017 by

“New.” It’s the magic word reporters worldwide love. But what if your product isn’t new? How do you gain media interest when said product has been around since World War II and already is a leading consumer brand (and has been for decades)? Such was the dilemma facing Duck® brand. It wanted to show its audiences that Duck Tape® remains relevant, exciting even, while engaging new audiences unfamiliar with the brand’s unlimited possibilities. Here’s how they did it.

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Gordon Ramsay Tops Oscars’ Sponsors on Social, Dwayne “The Rock” Johnson is Top Presenter

March 6th, 2017 by

There was more going on at the Oscars than the PR issues a pair of PwC employees caused. There was a great deal of social media traffic involving sponsors, film brands and the celebrity presenters, among others. Using Shareablee data provided to us we found Instagram was the dominant social platform during the broadcast. For example Viola Davis’ Instagram feed drove more than half of her total actions. Presenter Hailee Steinfeld posted just five times, all to her Instagram account.

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The Week In PR

March 6th, 2017 by

Our weekly roundup of stories, trends and personnel moves in PR and communications. This week we feature a story timed to International Women’s Day, a reminder about why communicators need to monitor employees’ social media accounts 24/7 and a fond remembrance of Finn Partners’ Anne Glauber.

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How Coca-Cola Organizes Communications for Its Newest Journey

March 6th, 2017 by

How does a giant brand like Coca-Cola organize aspects of its communications? Like much of the work at The Coca-Cola Company, digital and social communications is a scale operation. Global Digital Communications and Social Media reports to Coca-Cola’s Public Affairs and Communications function (PAC). It is a lean group of nine based out of company center headquarters in Atlanta, supporting the editorial, social media and technology capabilities of in-market teams locally. An in-depth look at organization and how Coca-Cola has changed its social storytelling follows.

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Millennials’ Advice to Brands: Take Authentic Stances on Social Issues

March 6th, 2017 by

How has a Trump presidency changed the way millennials think about helping to do good works for society? That issue was in the forefront of millennial panelists’ minds as they discussed the importance of brands doing social good. The millennials were given a platform when W2O Group hosted Firing Up Emerging Leaders (FUEL), Feb. 28 in New York City during Social Media Week.

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Monster Not Mashed: How Monster.com Organizes Branded Content Site as a Newsroom

February 27th, 2017 by

You might think branded content sites have little organization behind them. Perhaps that’s so at some sites. The branded content portal at monster.com is the opposite, however. Content and staff are organized into three groups: to raise awareness; to nudge (gently) readers to investigate what the site offers; and to assist those who are highly motivated to find jobs.

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The Social Order: Uber and PewDiePie Illustrate Society’s Influence on Crisis

February 27th, 2017 by

In today’s personality-driven culture, it’s sometimes hard to sort out whether it’s the guy at the top who causes a crisis or the culture he has created within the organization. Either way, most of the time, a crisis starts at the top. But in 2017, one could make the case that cultural and social norms are exerting a greater influence than the people in charge. The crises we’ll examine here, PewDiePie/Youtube/Disney/Google and Uber’s latest, we would argue, owe as much if not more to changing norms than to corporate leadership.

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Satellite Firm Keeps Brand Flying High With Stories of Technology Touching Lives

February 27th, 2017 by

This regular feature asks communicators to spot trends and discuss their reactions to them. In this edition we hear from Jason Bates, media communications manager, Intelsat. Bates discusses how Intelsat manages to communicate more than just its satellite technology but how its satellites improve the lives of millions of people on the ground.