Created last week, Burson Cohn & Wolfe (BCW) named its regional leaders as we went to press. For N America, Chris Foster becomes president, N America, BCW. Previously he was EVP, global business.
Last week we told you despite a number of worries, the sky was not falling as far as Facebook is concerned. More evidence comes this week, from the Pew Research Center, whose survey confirms many of the trends contained in reports other groups have issued. Yes, Facebook dominates with Americans older than 18, although youths tend to prefer Snapchat and Instagram.
Our weekly roundup of news, trends and personnel announcements in communications and marketing. This week’s stories include U.S. Olympic Committee CEO Scott Blackmun’s dark departure, gymnast Ally Raisman’s lawsuit against her sport’s governing bodies and more trouble for Wells Fargo and Equifax.
It is obvious that who buys what is of critical importance to marketers and communicators. Statista’s newest consumer survey looked at that question from a gender perspective and found plenty of traditional assumptions remain valid. It also found a surprise or two, meaning the quest for knowledge of your audience remains an important challenge.
Data, data, data. Every communicator’s on top of data, right? Maybe not, according to a new report from The Conference Board’s Society for New Communications Research. The study of 102 public companies finds few are staffing their communications departments with people who bring competency in data analytics.
Similar to other segments we’ve been reviewing during the past few weeks, the Health & Fitness category owes much of its 2017 growth in consumer engagement with its social posts to video. In addition, it’s following the pattern of other industries, which have posted fewer pieces of content and increased engagement. CrossFit was the leader in this category in 2017, Shareablee says.
“Uneasy lies the head that wears a crown.” There’s good news and bad news for Facebook in terms of U.S. adult usage. The bad news is usage levels likely will fall in 2018, something that’s not happened in nearly one decade. The good news is it can absorb small reductions in usage for many years without its dominant position being threatened.
Our weekly roundup of trends, news and personnel moves in communications and marketing. This week’s stories include the growing list of companies cutting ties to the NRA (and those that are trying to find middle ground), the unspecified inappropriate behavior that brought down a Ford president and Facebook’s apology about tweets the President cited as proof that Robert Mueller was off course.
With the indictments of 13 Russians and 3 companies last week in the special investigation into foreign meddling with the 2016 U.S. presidential election, the topic of fake news on social platforms is likely to dominate the news this week. A survey from The Conference Board takes a slightly different view of the issue, asking marketers about advertising near fake news stories.
APCO spent 6 months asking 1,000 of what it called “hyper-aware and influential U.S. consumers” how much credence they put in corporate social responsibility. As you might expect, 90% of those surveyed said it was highly important. One of the more interesting takeaways is that the public judges a company’s social goodness by how well it treats employees.