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How USA Gymnastics Excelled at Handling a Harsh Investigative Report

July 17th, 2017 by

In her latest installment of Image Patrol, Katie Paine looks at how USA Gymnastics is handling its sexual scandal and contrasts it with Bell Pottinger’s mishandling of its crisis concerning an account from a South African company with ties to that country’s president.


Kardashians Lead Beauty Influencers in June, Carlifestyle Tops Autos

July 17th, 2017 by

What is an influencer? The definition varies depending on who’s speaking. There’s no denying, though, how important they’ve become for some brands. As such, we’ve asked Shareablee to track influencers with the most consumer engagement. Our first sectors are automotive and beauty.


PR Firms’ Utilization Rate Misses Mark

July 10th, 2017 by

In our June 26 edition, we told you about the yearly Gould+Partners benchmarking study that showed PR firms struggling last year to reach 20% profitability. Now we break down the data a bit more, looking at which specialties charged the most and how PR pros are billing their hours.


Navigate Google’s Ad Grants Program and Drive Results for Nonprofits

July 10th, 2017 by

Google’s AdWords can be an expensive proposition, particularly for nonprofits. The brand’s Ad Grants can help, providing AdWords for free, with several restrictions. Here is a step-by-step account of how qualifying nonprofits can take advantage of this excellent program.

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A 3-Part Plan for Brands to Engage With and Defeat Fake News

July 10th, 2017 by

The term fake news, or #fakenews, has become ubiquitous. The question for PR pros is how to engage with fake news and defeat it. U of FL professor Kristina Libby provides a 3-part plan that will help you defend yourself and triumph over fake news.

Mark Zuckerberg, CEO, Facebook

The Week in PR

July 10th, 2017 by

Our regular weekly look at trends, tips, tactics and personnel moves in the PR and communications industry. This week we feature stories about Facebook’s new advertising features, an issue with TV networks’ spelling prowess and the best times and days to post on social media.


Consumer Engagement With Brands’ Video on Twitter Up 300% in Q4

July 10th, 2017 by

Consumer engagement with Twitter jumped in Q4 2016, mostly on the back of video, according to Shareablee data provided exclusively to PR News. Also of note, you barely hear people talking about Twitter going under. Now it’s all about the president’s latest tweet.


How Communicators Can Get the C-Suite to Believe in Social Media

June 26th, 2017 by

What are the best ways to get buy-in on social media from the C-suite? The Conference Board’s senior researcher Alexander Parkinson shares what he found as he conducted research for a recent report on the subject.


4 Steps to Help Your Team Remember and Execute Its Crisis Plan

June 26th, 2017 by

PR pros know that having a Crisis Communications Plan (CCP) is critical. The more difficult task is keeping the plan’s steps top-of-mind for rapid recall when you need them. Chances are your CCP is sitting on a shelf somewhere. This article provides a handy checklist of CCP steps as well as a step-by-step approach to handling crisis communications in a way that will be easy for staff to remember.


The Week In PR

June 26th, 2017 by

Our weekly roundup of trends, news and personnel moves in PR and communications. This week’s stories feature a look at Uber without its CEO; a new web site for Polaroid; Facebook offers journalists tools and training to protect themselves; and Weber Shandwick makes a bevy of personnel moves.