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Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.  | MORE »

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Turn and Face the Change

Whether you provide communications for a highly regulated brand or a consumer-facing company, there are some universal themes for PR pros to think about when trying to create more shareable content. | MORE »

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Telling Jokes Is a Serious Way to Spread the Word

In a professional setting, making someone laugh is the most intimate connection one can make. | MORE »

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YouTube: Not Just ‘Nice-to-Have’ Communications Tool

YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy? | MORE »

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Give Your Workers a Fresh Storyline

From a corporate standpoint, senior managers have turned their attention to ensuring that their company’s strategy and direction is clear and understood. There are now many questions to explore, discuss and debate with regard to employee communications. | MORE »

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How To Reach Hard-to-Reach Employees

Even with all factors stacked in our favor, we have to work harder than ever to engage even those employees who would seem the most engage-able. No surprise, then, that it can be an epic struggle to connect effectively with our non-wired employees. | MORE »

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Rebuilding Reputation

Four of the top 10 reputation decliners during the last five years are in the healthcare sector, according to data tracked during a five-year period by brand consulting company CoreBrand. | MORE »

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A Remedy for Media Relations Couples Counseling

For the managers and mentors among us, we need to encourage our teams to become even more focused on what—and who—truly matters. Trying to do it all becomes a fruitless exercise with diminishing returns. | MORE »

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Case Study: Ignite Puts the Pedal to the Metal for FIAT Brand

Chrysler Group’s FIAT brand tasked Ignite with generating a program that fostered awareness and purchase consideration for the FIAT 500 Abarth. | MORE »

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How To Spot Nonverbal Communication

There are two sides to nonverbal communication: sending and receiving. As a leader within your organization, you must be cognizant and skillful at both. | MORE »

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