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How to Deploy Brand Advocates When Promotions Are Crowding Social Media

February 20th, 2017 by

[Editor’s Note: This regular feature asks communicators to spot trends and discuss their reactions to them. In this edition we hear from Larissa von Lockner, PR & social media manager, PwC.] The Trend: We’ve all been there. You’re scrolling through your social feeds wondering what your friends and family are up to and you just can’t escape the those targeted ads. Those shoes you found last week during your lunch break—the ones you added to your shopping bag but never bought—they’re haunting you!

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Teamwork: How to Fight Back Against The Weaponization of Social Media

February 20th, 2017 by

When social media channels started to emerge in the early 2000s, many of us thought these platforms would improve business understanding and help break down barriers between companies and their critics. More than a decade later, it hasn’t exactly turned out that way. These days the chatter in business sanctums is more about the weaponization of social media. Twitter, Facebook and others are being used to denigrate, belittle and demonize brands as well as the people who run them.

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A Corrections Dept. Uses Centralized Model to Expand Communications

February 13th, 2017 by

For many years the Office of Public Information at the Orange County (FL) Corrections Department (OCCD) functioned with only a single public information officer (PIO) and a back-up media relations person. Once the office expanded it discovered that being able to be more responsive to the media helped it in several other areas, including getting coverage of positive stories it pitched to reporters. Here’s how they did it.

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How TDK Balances Data With the Human Touch in Its Integrated Communications

February 13th, 2017 by

Technology has influenced nearly everything we do, including communications. How a technology company uses technology to communicate, but also finds ways to blend in the human touch, which makes the message much more real.

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How Cisco Harnesses Employee Voices to Tell Its Snapchat Story

February 13th, 2017 by

How Cisco found social media ambassadors among its employees and empowered them to tell its story on Snapchat. The author argues that allowing employees to be authentic will pay large dividends.

How PR Can Use Content, Knowledge and Confidence to Boost Sales

February 13th, 2017 by

The author argues that PR pros can make small changes to the way they do business and as a result help their brand’s sales grow. PR can and should provide content to sales that will boost confidence and knowledge.

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The Week In PR

February 13th, 2017 by

Our weekly roundup of trends and personnel moves in PR. This week features stories about a forum on fake news, a revolt by Under Armour influencers and how Twitter continues to grow in recognition and users, but remains flat in revenue.

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Coke, Pepsi Battled Socially on Super Sunday 50

February 6th, 2017 by

By now you know the score, but the real Super Bowl stakes were social. Shareablee data below shows brands with the most consumer engagement for the 2016 Super Bowl. Pepsi might reign this time. Talkwalker’s image-recognition software eyed 40K Super Bowl-related posts last week and told us consumers saw Pepsi’s logo more than that of any other brand by far.

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The Week In PR

February 6th, 2017 by

Our weekly roundup of news items, trends and personnel moves from the past week. This edition highlights Snapchat’s IPO announcement, Volkswagen’s pyrrhic victory and a new book from Marian Salzman.

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Communicators From Tums and Snickers Open Their Super Bowl LI Communications Playbooks

February 6th, 2017 by

As it’s Super Bowl weekend we pull a bit of razzle-dazzle from our playbook and offer you two brand communicators who are heavily involved in activities around the big game. Each offers trends and their brand’s reactions to them in the form of Super Bowl communications and campaigns.