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The Week in PR

People Moves: Veteran ExxonMobil VP of public and government affairs Ken Cohen will be retiring at year’s end, after 38 years with the company.  | MORE »

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7 Tech Trends Chief Communications Officers Should Track in 2016

It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession. | MORE »

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How to Use Measurement to Assess What Worked in ’15 and Plan for ’16

Whether to analyze performance success in 2015 or set a benchmark for 2016, measurement can provide a strategic roadmap for communicating with the public. | MORE »

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Retailers’ Social Actions on Instagram Up 48% Compared to Last Year

From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News. | MORE »

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Analytics, SEO, Virtual Teams, Video Surged in 2015, Will Continue in 2016

To prepare for 2016, we asked Ronn Torossian to reflect on predictions he made in his “10 Things PR Professionals Should Know in 2015.”  | MORE »

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What the Candidates (and PR) Should Know About Millennials

Due to the sheer size of this generation, its potential voting power is immense. As PR pros know well, understanding millennials is far from easy.  | MORE »

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How ‘Calendaring,’ Message Brevity and Social Ads Can Boost PR in 2016

To start planning for 2016, a good first step is to use “calendar” as a verb | MORE »

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From Pitching to Metrics: 5 Tips to Improve Your PR Efforts in 2016

In preparation for a successful 2016, here are some tips PR professionals may want to consider. | MORE »

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Integration, Mobile, Content Ahead in 2016

What are PR leaders thinking about as we head toward 2016? | MORE »

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The Week in PR

It was a good week for Chipotle. Almost. Thursday it reopened all 43 stores in two Washington and Oregon markets it voluntarily closed over Halloween due to an E. coli outbreak. | MORE »

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