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70% of Electorate Says Incivility in Messaging Has Risen to Crisis Levels

February 15th, 2016 by

Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.

5 Tips for Working With Startups in the Healthcare Tech Space

February 15th, 2016 by

Given the high stakes of winning this short game, technology PR can sometimes be an exercise in shouting loudly from the rooftops and hoping for the best exit strategy to appear.

When Change Is Necessary: 5 Things to Consider Prior to Rebranding

February 15th, 2016 by

Fortunately, there are some parameters by which you can measure your need for a rebrand.

6 Steps to Help Coordinate a Crisis Response in a Large Corporation

February 8th, 2016 by

The most successful crisis response plans deliver all the best attributes of an involuntary reflex.

How to Use Social and Traditional Media to Promote Your White Paper

February 8th, 2016 by

There are several steps involved: Publish the white paper; promote it on social media; promote it with the news media; and directly promote it.

A Job for Communicators: Just 47% of Workers Receive Diversity Training

February 8th, 2016 by

Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job.

Tips and Tricks to Use Facebook’s New Live Video Feature to Boost Brand Engagement

February 8th, 2016 by

Akin to Periscope, Facebook Live allows users to broadcast events in real time.

6 Tips to Gain Employee and Stakeholder Buy-In for CSR Success

February 8th, 2016 by

Being a CSR practitioner today is more challenging than ever.

The Week in PR

February 8th, 2016 by

The Week in PR

3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion

February 1st, 2016 by

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.