Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.
Given the high stakes of winning this short game, technology PR can sometimes be an exercise in shouting loudly from the rooftops and hoping for the best exit strategy to appear.
Fortunately, there are some parameters by which you can measure your need for a rebrand.
The most successful crisis response plans deliver all the best attributes of an involuntary reflex.
There are several steps involved: Publish the white paper; promote it on social media; promote it with the news media; and directly promote it.
Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job.
Akin to Periscope, Facebook Live allows users to broadcast events in real time.
Being a CSR practitioner today is more challenging than ever.
Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.