Our regular crisis measurement guru Katie Paine considers crises of 2017 and selects the crisis of the year. Can you guess which brand has the dubious distinction? Hint, the brand was handed an awful situation, partly through its own negligence, and then sat on the situation for several weeks before announcing it to the public.
Our weekly roundup of news, trends and personnel moves in PR and marketing. This week’s stories include an unsavory dish cooked by Chef Mario Batali, Tavis Smiley says he wasn’t involved in unsavory activities and will PR pros need to pay for the privilege of pitching?
Each week we highlight a slide from a PR News presentation of interest. This week’s slide comes from Chris White, managing editor, content marketing, and Sukhi Sahni, director, communications and marketing at Capital One. The two spoke about using the strategic use of data to drive content during PR News’ Video Boot Camp earlier this month.
Communicators assume social media and influencers are influential to some degree on peoples’ decisions. The more important questions: How influential are they? Which demographic groups are influenced most? And do people value the advice of influencers and what they see on social media equally across the board? In other words are there particular sectors where social media content and influencers’ advice carries the most weight? A new report attempts to answer some of those questions.
We’ve been told there are fewer journalists who are being asked to do more. In addition to reporting the news, journalists now are asked to provide content to social media platforms such as Facebook. They’re also being asked to take pictures and provide video. A new survey looks at how much more journalists are being to do. Its findings suggest savvy PR pros should think visually.
An area where data has influenced communicators heavily is in corporate social responsibility (CSR). Instead of addressing social issues based on what communicators felt the public was thinking about, savvy PR pros are using data to assess needs prior to mounting a CSR effort. Here’s how one health organization used data and research before beginning its CSR initiative.
Richman Signature Properties became the new luxury division of The Richman Group , the nation’s 7th largest residential apartment owner. The Richman Group had been known only for developing affordable housing. Here’s how it ramped up its tactics and strategy to become a known entity in the highly saturated luxury apartment market.
We love it when data takes aim at sacred cows. We have two examples here. The first concerns influencers and whether or not #AD or #SPON harms engagement and mentions of posts. The second example looks at what consumers talked about on social during Thanksgiving re airlines. Bad service is what you’d think, right? Nope.
Each week we highlight a slide from a PR News presentation of interest to readers. This week’s slide comes from Katie Paine, the measurement guru and PR News columnist who heads Paine Publishing. Initially it was a shock: ranking journalists the way we’re used to seeing baseball hitters and pitchers ranked by their statistics. We persevered, though, and learned what was behind Paine’s slide.