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Few PR executives ever rise to the top spot in their companies. One PR veteran who has, however, is Bob Harlan, president and CEO of the Green Bay Packers football team in Green Bay, Wis.… Continued

An effective marketing and public relations campaign, often running into millions of dollars, can skim funds from any company’s coffers. But fiscally wise, as well as business savvy, PR firms and the clients they represent… Continued

PR NEWS welcomes Debra Murphey as its new editor. Debra comes to PR NEWS from our sister publication New Media Week. Tom Moore, who has been editor for the past five years, will contribute to… Continued

Our list covers association and PR vendor sites ADI Press Track. http://www.presstrac.com Info. about its news and media content analysis; company directory, a search mechanism and links. Admark Corp. http://www.admarkcorp.com Information on Admark Corp.’s software… Continued

Three PR organizations recently unveiled new Web sites: MediaMap, Cambridge, Mass., a company that provides a database of media addresses and editorial opportunities for the high-tech and other selected industries, has unveiled a site at… Continued

The Atlanta office of GCI Group, New York, hired two vice presidents. The two are: Lauren Lusik, most recently a senior vice president at New Jersey firm, MCS Inc.; and Sharron Smith, formerly an executive… Continued

The Public Relations Society of America (PRSA) will host a research forum during the annua conference in St. Louis next month. Organized by PRSA’s Research Committee, the three-hour session will feature top PR executives engaged… Continued

Now that you’ve got your Web site up, you may be thinking about enhancing its appeal and value for key audiences. One approach that an increasing number of companies are taking is the use of… Continued

Arnold Public Relations, a division of Arnold Communications Inc., Boston, hired Karl Swanson as senior vice president, in charge of the firm’s technology and business-to-business accounts. He was an executive at Mullen Advertising and Public… Continued

A report released by the Independent Sector, Washington, D.C., documented an increase in charitable giving and volunteering by U.S. citizens between 1993 and 1995. Completed by The Gallup Organization, the study found the first inflation-adjustment… Continued